Live Nation Entertainment
Integrated Marketing Manager
This job is now closed
Job Description
- Req#: JR-54335
Develop strategic and integrated category marketing plans using owned, paid, and earned media channels that drive revenue growth and new customer acquisition.
Be highly focused on campaign planning and organization (including tools , documents , developing processes ), building measurement plans and reporting
Support the development of strategic and integrated category marketing plans using owned, paid and earned media channels that drive revenue growth and new customer acquisition .
Leverage performance insights to inform strategies for future campaigns
Collaborate with partners to distill and develop research and insights work to inform marketing strategy and communication
Work cross-functionally to help connect the dots across Category Management, Media Planning, Partnership Marketing and Creative teams and others
Leverage performance insights to inform strategies for future campaigns
C ollaboration with in-house Media Strategy & Planning on channel strategy and asset optimization
Support go-to-market strategy planning for Product Marketing launches
Develop supporting resources for key categories including NFL, NBA, NHL , Arts & Theatre
Work with external agencies to develop creative concepts including manage ment of budget to ensure effective roll out of campaigns
5+ years of experience in integrated marketing and / or brand marketing
Bachelor’s degree in Marketing or a related field
Comfort with analy z ing large data sets, interpreting primary and secondary consumer research; and sales & performance data
Strong technical skills and competence in Google Drive, Microsoft Word, Excel and PowerPoint , with the ability to build new tools for managing work effectively
Understanding and experience with creation of integrated campaigns across all marketing channels from digital, social media, paid and earned media (secondarily, offline channels such as traditional TV, Radio, OOH)
Knowledge of and passion for sports, music and/or popular culture, marketing trends, tech and digital/social media
The ability to effectively communicate with employees at all levels
Ability to work effectively as part of a team
Excellent communication s skills
Good time management skills with an ability to plan and prioriti z e competing work demands
Can assess priorities and be flexible to shift efforts as needed
A highly motivated individual who takes pride in delivering work to the highest standard of excellence
Ability to take the lead on any project and the resourcefulness to find the answers you need to get the job done
Knack for building rapport and maintaining ongoing relationships with a wide variety of people inside and outside your sphere of influence
Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem
Job Summary
THE TEAM
Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan -centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.
THE JOB
Ticketmaster is looking for a strategic, results-oriented Marketing Manager to join our North America Marketing team. The Marketing Manager will be required to travel to the New York office, as needed. In this role, y ou’ll support the development of integrated marketing campaigns across our key lines of business ( Sports, Music , Theatre ) . You will leverage your marketing experience to help design full-funnel marketing campaigns to generate growth across key categories and support with fan journey optimizations. You will play a key role in shaping the brand narrative for Ticketmaster in the US and ensure impactful fan -facing communication with consistent tone of voice for the brand .
You are excited about the chance to be part of a growing an evolving organization and have strong experience in integrated marketing . You’re a natural collaborator, and enjoy working with a variety of teams, to gather information and work towards common goals . Stakeholder management is a strength, and you’re great at having a balanced, while still pragmatic approach that will challenge the status quo .
As a marketing manager, you’ll have the opportunity to build marketing strategies and campaigns based on category insights, channel performance and analytics. You will be working with our media strategy & planning team along with category management on defining projects with specific KPIs to deliver against business priorities.
WHAT YOU WILL BE DOING
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
YOU (BEHAVIO RAL SKILLS)
The ideal candidate is a high-energy, strategic, and motivated individual, possessing a strong sense of urgency with a track record of success.
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision .
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife . As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
New York City Hiring Range*: $100,000-$125,000
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position from New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.
#LI-Hybrid
#LI-Remote
The expected compensation for this position in NYC is:
$100,000.00 USD - $125,000.00 USD$100,000.00 USD - $125,000.00 USDThe expected compensation for this position in Westchester is
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York City applicant might be paid. It assumes that the successful candidate will be in New York City or perform the position from New York City. Similar positions located outside of New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NYC Law, a potential new employee’s salary history will not be used in compensation decisions.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Westchester County Human Rights Law . It is estimated based on what a successful Westchester County applicant might be paid. It assumes that the successful candidate will be in Westchester County or perform the position from Westchester County . Similar positions located outside of Westchester County will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the Westchester County , a potential new employee’s salary history will not be used in compensation decisions.