• Job Description

  Req#: 3712

  Overview

  Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.

  We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.

  Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.

  What You'll Do

  This is an exciting growth opportunity for the candidate to learn about marketing. The intern will get to work on real projects and be able to make an impact in just one summer. This is a win-win opportunity as the candidate will gain real-life marketing skills and experiences which will help them navigate what type of marketing role to pursue a future career. We have had success in hiring interns as full time employees and hope to continue this practice.

  Social Media

  • Responsibilities
    • Attend summer racquet sports events (i.e. such as US Open, Cincinnati Open, Beer City Open, NCAA Championships) and work with Social Media team to capture content
    • Help manage social media platforms (Instagram, TikTok, Facebook, Twitter, Threads)
    • Conduct market research to build future strategies
  • Expectations
    • Be willing to travel 20% of the time
    • Understand different social media platforms, the algorithms, trends, and how to increase reach, impressions, and engagement
    • Understand the tennis audience and how to interact with them on social media platforms
  • Projects
    • Attend the Key Tournament(s) with Social Media marketing manager to capture content
    • Assist in building out TikTok content throughout the summer based on current trends and topics
    • Assist Social Media Manager in updating and maintaining Social Media content calendar that is shared out with the Global Team

  Marketing

  • Responsibilities
    • Work with marketing team to develop and execute a blog strategy
    • Assist in organizing and maintaining marketing content to be shared with the Global team
    • Conduct marketing research
    • Assist in planning and executing a photoshoot for all new 2025 products

  • Expectations & Projects
    • Work alongside Marketing, SEO, and digital teams to plan and execute a blog strategy
    • Work with Marketing and Creative team to enhance the Digital Asset Management (DAM) system by archiving outdated content, organizing current content, and sending out new content to the Global team for upcoming campaign launches.
    • Work alongside Marketing Manager to enrich all 2025 product information in product information management system (PIM).
    • Work alongside Marketing and Creative teams to plan and execute a photoshoot that captures content for all new 2025 products.

  What We're Looking For

  Our intern will be majoring in Marketing, Communications, Journalism, Public Relations, Social Media, Digital Communications

  Qualifications should include:

  • Able to travel to tournaments during the summer to capture relevant content that can be used for social media/website/blog
  • Conduct competitor audits for pickleball, padel, and tennis
  • Assist in managing social media engagement, such as responding to comments, answering DMs, and engaging with players or tennis industry posts
  • Keeping up with social media trends and providing future strategy ideas
  • Assisting in content storage and organization that is shared to the Global team
  • Assist in updating and enriching D2C content on Wilson.com
  • Has an interest in tennis (i.e. either plays or is interested in the sport)

  Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.

• About the company

  Wilson Staff is the golf products division of Wilson Sporting Goods.

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