• Job Description

  Req#: 16396

  International Brand Manager Premium Beer,

  Carlsberg Export&License

  Do you want to work with global brands in an international environment and be close to markets? Join the Premium & Beyond Beer brand team at Carlsberg Export & License!

  
  Who we are

  Carlsberg Export & License (CE&L) is responsible for our business across 120 markets, where Carlsberg Group does not own a local brewery and therefore works with local partners (brewers and distributors).

  The Premium & Beyond Beer brand team is based in Copenhagen at the Carlsberg HQ and covers Premium Beer (1664 Blanc, Grimbergen, Brooklyn), and Beyond Beer (Somersby, Garage and Energy Drinks) across all CE&L markets, amongst which Korea, Ireland, Turkiye, Australia, Belgium and Spain are some of our key markets (just to name a few). Of our many brands, Somersby and 1664 Blanc are the biggest in terms of volume.

  CE&L Premium & Beyond Beer is responsible for 15% of global 1664 Blanc volume and 20% of global Somersby volume, and therefore a key stakeholder with Group Commercial.

  What you’ll be doing

  As International Brand Manager, Premium Beer, you will be the marketing voice of 1664 Blanc and Grimbergen brands towards our CE&L markets.

  You will work closely together with local marketing teams from our partners, internal stakeholders within CE&L and Carlsberg Group, as well as agencies that are supporting the various projects.

  Because of the great variety of markets there will always be new opportunities or challenges (some foreseen, some unforeseen), which makes working within Export & License very dynamic and a great opportunity to develop your brand marketing capabilities and stakeholder management skills – whilst being able to make impact to the overall Carlsberg business. This role reports to the International Marketing Manager Premium & Beyond Beer in CE&L.

  Your primary tasks and responsibilities include:

  • You will be the main point of contact on marketing for your focus markets, have regular meetings with partners – this can be over Teams but also travelling to our partners, as face to face contact is key to build and maintain positive relationships.
  • You will build annual brand plans with our key markets. Plans that are built up by diagnosis, strategy, and execution tactics – resulting in targets that we together with the markets track and steer on.
  • You will be a key driver for 3-year planning process and identify new growth opportunities.
  • You will work closely with the teams in Group Commercial and will be part of workstreams on key projects for the global brands.
  • You will be the lead on marketing workstreams on innovation projects for your relevant CE&L markets. This ranges from developing concepts, doing testing - to creating final toolkits together with or for our partners.
  • You will be the brand guardian for 1664 Blanc and Grimbergen towards our partners, ensuring consistency and efficiency – but also improve the status quo where needed if local insights, regulations, or opportunities require this.
  • You will keep track of performance in our key markets, following closely how new launches are doing, how campaigns are performing – and if corrective actions need to be taken in case things are not on track.

  What we’re looking for

  To be a great candidate for this role and the team we are looking for someone who:

  • Has a minimum of 2-3 years of experience in a marketing role (local or global)
  • Relevant education within Business Administration, Marketing, Branding etc.
  • Is highly enthusiastic about brand management.
  • Has solid organizational and stakeholder management skills.
  • Is creative, open-minded, and eager to learn.
  • Is able to effectively collaborate and has a can-do mentality.
  • Enjoys working in an international environment.

  What you can expect

  • An attractive salary and benefits.
  • Learning opportunities for growth and development.
  • Working with a diverse variety of markets and cultures.
  • Opportunities to travel to markets and expand your horizon.
  • A truly purpose-oriented company with an effective CSR strategy.
  • An informal and social work culture with enthusiastic colleagues.

  Interested?

  Apply through the link. Please notice that this is the only way we accept applications. For questions about the position please contact International Marketing Manager, Sidsel Marie Lyhne at SidselMarie.Lyhne@carlsberg.com. Deadline for applying is 22nd of February. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.
  
  We look forward to receiving your application.

  Carlsberg Group: Brewing for a better today and tomorrow

  For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.

• About the company

  Probably The Best Beer In The World - We are always in pursuit of better. And not just better beer. We brew to create a better future for all of us.

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