• Job Description

  Req#: 513294

  Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.

  Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.

  At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation.

  Are you ready to be part of our journey?

  Purpose of the role:

  Execute of the holistic Omni-channel plan for selected Accounts in accordance with global and EUROPE guidelines and the local strategic plan in order to:

  • guarantee the visibility of company’s key concepts at the point of sales (online & offline)
  • achieve business and marketing objectives for the different categories, thus increasing the sell-out
  • reach out the adidas consumer aiming at exciting, engaging and converting intention to buy into sales.

  What you'll do:

  • Implement, in the Wholesale Channel, the Activation plans across online and offline channels, media & social platforms included;
  • Support Account Marketing Plans for assigned accounts
  • Contribute to the Go-To-Market process key steps, including the implementation of appropriate channel activation sell-in tools at Sales Launch period
  • Drive the perfect execution with omnichannel approach both in digital and physical POS
  • Implement the most effective and inspiring consumer journey leveraging on Global toolkit or creating local contents, across accounts’ channels or media platforms to hit brand desire and increase sell-out, measuring and reporting generated goals and ROI;
  • Execute and coordinating campaigns and messaging in partnership with Brand Comm, Media, Newsroom, Culture Marketing and Sports Marketing
  • Ensure that the communications are consistent with the tonality and quality of adidas brand and in line with brand guidelines;
  • Support briefing and coordination of agencies to execute the campaigns and special projects at POS and on .com, including on field events;
  • Constantly check assigned budget, in line with line Manager’s guidelines and in full respect of internal NTP procedures;
  • Assist in gathering feedback to EUROPE Channel Activation on performance of concepts and on toolbox readiness;

  Skills you'll need:

  • Experience in trade/brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
  • Project management experience: to execute integrated projects in all phases from plan, internal sharing & approvals, implementation of high-quality outcomes, time & costs management, tracking, reporting and final evaluation (ROI);
  • Advanced user of MS Office suite of products
  • Good negotiation skills/ relationship building
  • Good level of digital funnel and levers to influence parameters
  • Strong commitment and accountability, problem solving & flexible attitude

  Life at adidas:

  • Annual bonus
  • Canteen
  • Internal Gym
  • Free access to self-learning platform
  • Employee Assistance Program (personal counselling on variety of topics)
  • Hybrid working model

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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