• Job Description

  Req#: REF5118P

  Company Description

  About Freshworks

  Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

  Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

  Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

  Job Description

  Overview :

  Digital Marketing is a vital cog in the success of inbound demand generation at Freshworks. The growth of Freshworks as a company rests majorly on the ability of our digital marketing team to create interest in our products among potential customers. Given the competitive environment that exists in the SaaS domain, digital demand generation provides us the ability to influence the top of the funnel in the acquisition journey.

  Roles & Responsibilities:

  As a digital marketer, your primary objective would be to facilitate our super hungry sales team through demand generation. Your work will involve managing paid investments across channels and platforms, working with integrated marketing teams to drive content proliferation, reaching out to market influencers, working with product marketers in strategising on product led growth, planning & executing against our annual plans and most importantly crunching tons of data. Your work will have a fair amount of market research to understand and build strategies to beat competition.

  • Plan and strategize on demand generation campaigns to drive traction, set targets & build strategies to help achieve them

  • Perform comprehensive data analysis from web traffic all the way till revenue

  • Monitor KPIs, and set up mechanisms to measure multiple campaigns across Ad platforms

  • Create engaging ad content, manage ad placements and optimize for performance based on campaign metrics

  • Track and analyze campaign results, provide regular performance reporting and make data-driven decisions to maximize ROI

  • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement

  • Execute A/B testing strategies to identify high-performing ads and landing pages

  • Collaborate with sales and marketing teams to align paid advertising campaigns with broader business goals

  • Collaborate with DM team members and other stakeholders on campaign developments, timelines, and results

  Qualifications

  • Background in business, marketing, finance, economics, or mathematics

  • 5-8 years of experience running online demand generation for B2B organization

  • Profound expertise in digital paid media strategies (Organic, Paid Search, Social, Display & Video).

  • Efficiency in running marketing campaigns at scale across multiple platforms/geographies

  • Deep understanding of building and executing comprehensive campaign strategy to drive revenue

  • Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics

  • Comfortable with driving analytics & measurement for complex inbound and outbound campaigns

  • Measuring solutions backed with numbers should be a part of your DNA

  • Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches

  • Excellent judgment and decision making skills - effectively weigh the relative cost/benefit of actions

  • Should have the persistence to drill-down into problems until a solution is found.

  • Active listener – ability to process and understand the needs and goals communicated by stakeholders, and ask relevant questions

  • Excellent communicator - be able to explain complicated information effectively and patiently

  • Self starter who proactively looks for new initiatives and be open to taking smart risks

  • Relevant B2B, SaaS marketing or tech marketing experience is a must

  Additional Information

  Competencies

  • Project management skill - be able to prioritize and re-prioritize assignments and delegate the task to right people to meet the audit deadlines, track and provide status updates to management, escalate issues and delays timely

  • Excellent communication skills , both verbal and written

  • Be result oriented and strive to meet the audit deadlines

  • Be a team player and be willing to coach other team members

  At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

• About the company

  Freshworks makes ridiculously easy-to-use marketing, sales, support and IT solutions.

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