• Job Description

  Req#: 32429401452

  At Finance of America, we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our unique range of reverse mortgages allows homeowners 55+ to access that wealth while maintaining control over their home and financial future. With options tailored to their goals, we provide the financial flexibility they need to move forward with confidence.

  Finance of America is guided by five values: We are customer obsessed, they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together, we aim to be the most beloved brand for homeowners in their next chapter.

  Job Summary

  Responsible for building and optimizing customer journeys across email and SMS, utilizing Salesforce Marketing Cloud to create high-quality touchpoints that guide users through the funnel. Collaborates with design, marketing, content, and data teams to refine lifecycle strategies, drive acquisition, and ensure an excellent digital experience at every stage.

  Key Responsibilities

  1. Designs and implements email/SMS journeys to target critical drop-off points, converting prospects into engaged customers.
  2. Tracks and analyzes key metrics to optimize campaign performance.
  3. Sets up and evaluates A/B tests to improve engagement and effectiveness.
  4. Partners with data analysts to establish reporting and provide actionable insights.
  5. Ensures high-quality email production aligned with best practices.
  6. Stays current with marketing trends, technologies, and regulations.
  7. Performs other duties as assigned.

  Reporting Structure

  Reports To: SVP, User Experience Design

  Direct Reports: None

  Qualifications

  Education

  • Bachelor's Degree

  Experience & Skills

  • Minimum 5 years in lifecycle marketing, email/SMS marketing, and automation, preferably with Salesforce Marketing Cloud.
  • Experience with Salesforce Studio and Builder tools.
  • Deep understanding of email marketing best practices, compliance, and trends.
  • Strong analytical skills for interpreting data and driving improvements.
  • Experience with A/B testing and campaign analysis.
  • Familiarity with Agile workflows.
  • Experience in fintech or regulated industries preferred.
  • Knowledge of growth marketing principles is a plus.

  Compensation and Benefits

  The salary range is $85,300 - $142,100, based on location, skills, and experience. We offer comprehensive benefits including health, dental, vision, life insurance, paid time off, flexible spending, 401(k) with match, and ESPP.

  Additional Information

  The application deadline is 5/23/2025. We are an Equal Opportunity Employer committed to diversity and inclusion.

  #J-18808-Ljbffr

• About the company

Notice