• Job Description

  Req#: fk0prvm

  Location: Augusta,Maine,United States

  Bureau of Alcoholic and Lottery Operations

  Lottery Division

  Lottery Marketing Manager - Anticipated Vacancy

  Opening Date: February 25, 2025

  Closing Date: March 11, 2025

  Job Class Code: 0580
  Grade: 27
  Salary: $61,942.40 – $87,464.00/Annually
  Position Number: 016800105

  JOB DESCRIPTION : This is administrative services work in planning, directing, and coordinating the marketing program for the sale of lottery tickets in Maine. Position is responsible for managing and facilitating all marketing efforts for all lottery games sold in Maine. The position is responsible for coordination of work and supervision of two Marketing Specialists. This position serves on the Product Development Committee of the Tri-State Lotto Commission. Work is performed under administrative direction.

  TYPICAL DUTIES

  • Develop marketing plans, methods for promoting sales, consumer marketing information materials, and point-of-sales materials to promote the lottery and maximize sales.
  • Works directly with the lottery’s advertising agency to develop marketing strategies, promote lottery games and maximize revenue for the state of Maine while staying within the established marketing budget.
  • Coordinates advertising campaigns with the lottery’s advertising agency through the development of television, radio, digital, social and point of sale materials.
  • Ensure that all marketing efforts are performed within budget and on time.
  • Audits all advertising expenditures to ensure appropriate funds are allocated as agreed upon and media placement is run on time and on budget.
  • Develops, compiles, and presents market research information to management to assist in management decision making.
  • Supervises two Marketing Specialists which includes management of lottery game portfolio, website and social media.
  • Works closely with lottery field rep supervisor to ensure appropriate materials are provided to staff to meet deadlines for placement.
  • Directs the development of standard operating procedures and training programs and establishes performance standards for Marketing Specialists to train staff and improve program efficiency and effectiveness.
  • Implement and comply with human resource laws, policies, procedures and practices such as: AA/EEO, recruitment, employment, position classification, performance appraisals, training, discipline, contract administration, human resource components of security protocols of agency information security and confidentiality policies, and employee safety.

  REQUIRED SKILLS AND KNOWLEDGE

  • Knowledge of marketing and advertising strategies.
  • Knowledge of research includes quantitative and qualitative.
  • Knowledge of business administration principles and practices.
  • Knowledge of training principles and practices.
  • Ability to plan and direct marketing personnel.
  • Ability to influence and motivate a sales force.
  • Ability to develop and present marking presentations.
  • Ability to establish and maintain effective relationships.
  • Ability to develop and implement effective lottery administrative methods and procedures.
  • Ability to express ideas clearly and concisely, orally and in writing.
  • Ability to research and develop demographic, regional, and other sales information.
  • Ability to use applicable computer programs.
  • Ability to analyze and interpret statistical data. Ability to negotiate and resolve difficult situations.
  • Ability to communicate effectively.
  • Ability to write clearly and effectively.
  • Ability to supervise subordinate employees.

  MINIMUM QUALIFICATIONS

  Five (5) years of experience in consumer sales or product marketing work including two (2) years in a responsible administrative or supervisory capacity and a Bachelors Degree with specialization in marketing or business administration. Directly related experience may be substituted for education on a year-for-year basis.

  Benefits of working for the State of Maine:

  No matter where you work across Maine state government, you find employees who embody our state motto—"Dirigo" or "I lead"—as they provide essential services to Mainers every day. We believe in supporting our workforce's health and wellbeing with a valuable total compensation package, including:

  • Work-Life Fit – Rest is essential. Take time for yourself using 13 paid holidays , 12 days of sick leave , and 3+ weeks of vacation leave annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.
  • Health Insurance Coverage – The State of Maine pays 85%-95% of employee-only premiums ($11,196.96 - $12,514.32 annual value), depending on salary. Use this chart to find the premium costs for you and your family, including the percentage of dependent coverage paid by the State.
  • Dental Insurance – The State of Maine pays 100% of employee-only dental premiums ($387.92 annual value).
  • Retirement Plan – The State contributes the equivalent of 13.29% of the employee's pay towards the Maine Public Employees Retirement System (MainePERS).

  State employees are eligible for an extensive and highly competitive benefits package , covering many aspects of wellness. Learn about additional wellness benefits for State employees from the Office of Employee Health and Wellness .

  Note: Benefits may vary somewhat according to specific collective bargaining agreements and are prorated for anything less than full-time.

  There's a job and then there's purposeful, transformative work. Our aim is to create a workplace where you can learn, grow, and continuously refine your skills. Applicants demonstrate job requirements in differing ways, and we appreciate that many skills and backgrounds can make people successful in this role.

  As an Equal Opportunity employer, Maine State Government embraces a culture of respect and awareness. We are committed to creating a strong sense of belonging for all team members, and our process ensures an inclusive environment to applicants of all backgrounds including diverse race, color, sex, sexual orientation or gender identity, physical or mental disability, religion, age, ancestry, national origin, familial status or genetics.

  If you’re looking for a great next step, and want to feel good about what you do, we’d love to hear from you. Please note reasonable accommodations are provided to qualified individuals with disabilities upon request.

  Thinking about applying?

  Research shows that people from historically excluded communities tend to apply to jobs only when they check every box in the posting. If you’re currently reading this and hesitating to apply for that reason, we encourage you to go for it! Let us know how your lived experience and passion set you apart.

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• About the company

  Maine.gov - Official site includes links to services available online, Governor, state agencies, Legislature, US Congressional delegation, state parks, and tax information.

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