Job Title: Loyalty Marketing Manager

Location: Support Center

Classification: Exempt

Salary Range: $65,000 - $80,000

Position Type: Full Time ( 45 hours a week)

POSITION SUMMARY:

The Loyalty Marketing Manager is responsible for helping drive digital growth for Yoshinoya, focusing on building off-premises sales through the company’s loyalty program, app, and 3PD.Working alongside the Director of Marketing, this role will manage the brand’s voice across digital platforms including web, mobile app, on-line ordering, social and paid placements.The Loyalty Marketing Manager role will be dedicated to overseeing Yoshinoya Rewards program to modernize our marketing efforts and drive profitable transactions.

ESSENTIAL FUNCTIONS:

• Craft new exclusive incentives and rewards, create exciting and engaging content, and track results; their focus will be to grow sign-ups, drive participation rates and increase loyalty sales.
• Manage the Yoshinoya Rewards member communications through email, app push notifications, and launching SMS.
• Track loyalty performance, reporting trends to company leadership and providing expert level recommendations for program evolution.
• Partner with Operations team to facilitate loyalty sign-ups and engagement at the restaurant level.
• Research and create new incentives and rewards based off of our target audience(s).
• Develop engaging and enticing content that drives KPIs.
• Drive the growth of Yoshinoya Rewards® membership through innovative and habitual marketing, while converting Bowlers Club email recipients to Yoshinoya Rewards members.
• Monitor industry trends to ensure we’re competitive and creating unique and innovative rewards.
• Assist in the development and maintenance of the Marketing Calendar as it relates to digital marketing initiatives.
• Drive A/B test agenda, including design, implementation, and measurement.
• Work closely with IT to ensure smooth, functional deployment of all features.
• Identify segments based on usage frequency and type and cater messaging to these distinct audiences.
• Monitor social media groups, trends, tools, and applications to identify new developments and trends in social media and target audience.
• Manage third-party delivery partnerships, growing Yoshinoya’s share of stomach on these platforms

·Track and report on quality and conversion metrics.

COMPETENCY/SKILLS:

• Brand marketing expertise.
• Knowledge of web, loyalty and digital design procedures.
• Administrator experience with loyalty platforms, like Punchh, Paytronix, Salesforce, Stellar, etc.
• Ability to read and interpret documents such company policies and procedures, safety rules, training, marketing, digital information, and vendor service agreements.
• Able to perform basic math and provide analysis of loyalty marketing programs using Excel.
• Able to identify the root cause of problems, consider viable tactics, think through potential consequences, and implement corrective action plans.
• Able to apply common sense to a wide variety of loyalty problems, resulting in increased effectiveness.
• Possesses strong working knowledge of MS Office Suite of products including Word, Excel, PowerPoint, and Teams.
• Solid knowledge of loyalty analytics tools.
• Sense of ownership and pride in your performance and its impact on the company’s success.
• Critical thinker and problem-solving skills.
• Efficient time management skills.
• Great interpersonal and communication skills.

SUPERVISORY RESPONSIBILITIES:

·None at this time

WORK ENVIRONMENT:

The Loyalty Marketing Manager typically works in an office environment, and uses a computer, telephone and other office equipment as needed to perform duties, with the exception of travel to the store locations when needed.The noise level in the work environment is typical of that of an office. The Loyalty Marketing Manager may encounter frequent interruptions throughout the workday.

When visiting Restaurant locations, the employee will be exposed to distracting noises and sound levels from cooktops, hot temperatures from fryers and grills, sharp utensils and equipment, wet flooring, and cold temperatures when dealing with walk in coolers/freezer.Restaurant kitchens are often small spaces, they may work near others, while maintaining social distancing.The outside environment will vary dependent upon the weather.

PHYSICAL DEMANDS:

While at the Support Center, the employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle, or feel, and to stand, walk, reach, bend or lift up to 20 pounds.

When visiting Restaurant locations, the Loyalty Marketing Manager could be required to stand/sit/walk for long periods of time, along with frequent bending, kneeling, lifting (handling food, trays, cups, lids, straws, cleaning supplies, and handling waste), carrying (generally under 10 lbs.), balancing, pulling, pushing, crouching, stooping, reaching, crawling, twisting, eye hand and foot coordination, neck flexion, and neck twisting.

TRAVEL:Up to 20% to restaurant Locations.

REQUIRED EDUCATION/EXPERIENCE:

• High School Diploma or equivalent
• Bachelor’s degree in marketing or related field or equivalent experience

ADDITIONAL ELIGIBILITY QUALIFICATIONS:

·Previous Loyalty Management experience in the restaurant industry is a must

OTHER DUTIES/ADDITIONAL INFORMATION:

This job description is intended to describe the general nature and level of work being performed by the employees assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, or tasks which may be required to be performed in this position.The employer may amend, change, or modify the responsibilities and duties of this position to meet business needs as necessary.This job description does not constitute an employment contract and may be changed at the discretion of the employer with or without notice.

EQUAL EMPLOYMENT OPPORTUNITY:

Yoshinoya America, Inc. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and we do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.