• Job Description

  Req#: 34182

  Job Details

  Job Location: Main Campus - Marietta, GA

  Position Type: Full Time Staff

  Salary Range: Undisclosed

  Description

  • Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels.
  • Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events.
  • Script, plan, and oversee production of video and digital media.
  • Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics.
  • Execute brand awareness and program lead-generation initiatives.
  • Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system.
  • Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results.
  • Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment.
  • Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.
  • Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout.
  • Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results.
  • Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO).
  • Support SEO strategy utilizing BrightEdge or similar software.
  • Conduct keyword research and apply results to advertising, website, and social media content.
  • Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development.
  • Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others.
  • Capture photo and video as needed to complement professional services and enhance marketing output.
  • Design digital ads using Adobe, Canva, or similar software.
  • Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives.
  • Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal.
  • Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes.
  • May manage marketing personnel.
  • Assumes additional responsibilities and supports special projects as requested.

  Qualifications

  
  

  Requirements:
  • Bachelor’s degree in related field
  • 5+ years of relevant experience
  • Media strategy development
  • Content strategy and creative development experience
  • Presentation skills
  • Data analytics and performance reporting
  • Digital campaign management
  • Microsoft Office Suite Software
  • Email development system software
  • Adobe Suite or similar design software
  • Monday or similar project management software
  • Google Analytics experience
  • Wordpress or similar Content Management System (CMS) experience
  • Salesforce, Ellucian, or other CRM software
  • Budget management
  • Cross-functional collaboration and partnership
  • Vendor management

  Required Attributes:
  • Collaborative
  • Accountable
  • Self-starter
  • Works well independently
  • Strong verbal and written communication skills
  • Creative
  • Innovative
  • Flexible
  • Customer service-oriented
  • Student-centered
  • Detail-oriented
  • Results-oriented
  • Values aligned with lasting purpose

  Desired but not required:
  • Master’s degree in related field
  • Higher education marketing experience
  • Photo/video experience
  • Video editing skills
  • Google certifications
  • Hootsuite software
  • Adobe Suite or similar design software experience
  • Website development (programming) experience

  Hybrid role – work from home with office hours as needed to effectively execute assigned duties.

• About the company

Notice