• Job Description

  Req#: R0649629

  At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

  As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

  Brand + Content Marketing Manager, CVS Healthspire Payor Solutions

  At CVS Health we are on a mission to democratize healthcare – improving outcomes while making healthy living more accessible for all. CVS Healthspire is focused on helping employers and health plans deliver the highest quality care for their members. We are looking for innovative marketing leaders who think big and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives.

  What you will do:

  The Brand and Content Marketing Manager will be part of an exciting team focused on driving growth for the CVS Healthspire brand through product and service offerings to both B2B and B2C audiences. We are looking for an individual that can quickly and effectively onboard to learn the needs of the customers and support several important initiatives within the Payor Solutions portfolio.

  As the Marketing Manager, you will be responsible for executing the tactical delivery brand campaigns to drive awareness and consideration for the CVS Healthpsire. You will support the position and messaging, internal and external communication activations, including asset development and channel mix, to drive and support business objectives.

  The Marketing Manager role offers a unique opportunity to gain exposure to a number of functional areas within a Fortune 10 company while driving the execution of integrated marketing plans to reach our specific business and marketing goals. A successful candidate will be curious, detail-oriented and a creative problem solver who can excel within dynamic cross functional teams and own the execution of multiple projects.

  
  Specific Responsibilities:

  • Participate in cross-functional working team meetings related to the brand and products within the portfolio.
  • Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness for the brand.
  • Manage and develop strong, collaborative relationships with Business Partners across the organization (e.g., Product innovation, Sales Operations, Customer Insights, Media and Legal) to ensure marketing initiatives meet launch deadlines, on time and in budget
  • Develop and maintain marketing project schedules and status reports as well as presentations that communication project updates and/or milestones
  • Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
  • Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results

  Required Qualifications

  • 5+ years expertise in B2B Brand marketing where the clients are in the fortune 500 and expertise of leveraging a surround sound/cross channel approach

  Preferred Qualifications

  • Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
  • Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization
  • Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence

  Educational Qualifications

  • Bachelors degree or relevant professional experience required

  Anticipated Weekly Hours

  40

  Time Type

  Full time

  Pay Range

  The typical pay range for this role is:

  $54,300.00 - $145,860.00

  This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
  

  Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

  Great benefits for great people

  We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

  • Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

  • Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

  For more information, visit https://jobs.cvshealth.com/us/en/benefits

  We anticipate the application window for this opening will close on: 08/31/2025

  Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

• About the company

  At CVS Health, we share a clear purpose: helping people on their path to better health. Through our health services, plans and community pharmacists, we’re pioneering a bold new approach to total health. Making quality care more affordable, accessible, simple and seamless, to not only help people get well, but help them stay well in body, mind and spirit.

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