As a Manager, Digital & Marketing Performance, you will be responsible for planning, measuring, and managing the performance of marketing tactics, strategies and campaigns across multiple business lines, programs, online & offline channels (owned, paid, traditional media). You will also be responsible for identifying, assessing, measuring, and managing strategic initiatives as it relates to driving the growth of sales and/or revenue across Scotiabank’s Canadian banking ecosystem.

As part of Scotiabank’s Marketing department, the Marketing Performance team is responsible for leading annual fiscal planning, in-year sales performance management and influencing strategic direction of online & offline sales.

The incumbent needs to be firmly rooted in objective data-driven decision making, with a track record of ideating, executing, and measuring campaigns that have material impact on growth & revenue.

Is this role right for you? In this role you will:

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge
• Support the improvement of marketing effectiveness by partnering with Business lines, Customer Journey Managers, Digital Acquisition Specialists, and other Marketers to ensure that Scotiabank positively performs to our annual and strategic sales targets
• Drive acquisition goals by executing best-in-class marketing tactics, setting up respective campaigns and by optimising continuously within the agile marketing framework
• Apply a holistic view on customer acquisition through several online & offline channels (paid search, paid social, programmatic display, traditional media) with a test-learn-iterate mindset
• Consistently seek new and innovative ways to use user data, value propositions and personalisation to develop engaging and measurable campaigns
• Leverage analytics and insights to continuously optimize to channel metrics (CPA) and business goals (New to Bank, Deposits, etc.)
• Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
• Leverage analytics, partner reports and vendor tools to support monthly reporting and ad-hoc requests to generate insights in an effort drive performance management across multiple business lines
• Identify pain points to creatively improve non-performing areas
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Do you have the skills that will enable you to succeed? We'd love to work with you if you have:

• Minimum of 5+ years of professional experience in any of the areas: Marketing Campaign Management, Targeted Marketing, Marketing Analytics, Digital Marketing
• 2+ years’ experience in a role that required making fact-based data driven investment decisions
• Working knowledge of industry leading marketing measurement techniques (MMA/MTA) as well as visualization tools such as Tableau and Adobe Analytics
• Strong understanding of trends, segmentation and tracking tools
• Post-secondary education in Marketing or Business, or relevant experience
• Self-starter with ambitious initiative to continue learning
• You have strong written and verbal communication skills with attention to detail

What's in it for you?

• The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers
• A rewarding career path with diverse opportunities for professional development
• Internal training to support your growth and enhance your skills
• An inclusive working environment that encourages creativity, curiosity, and celebrates success!