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When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2024.

Role Purpose/Business Unit:

• The marketing manager will lead the regional marketing team in developing and executing B2C and B2B marketing plans, campaigns, and initiatives to drive brand and product awareness, customer engagement, market share and revenue growth. The marketing manager will collaborate with the Consumer, Vodacom Business (VB) Fibre (FTTH), Vodacom Financial Service (VFS) and Vodacom Foundation teams to ensure alignment of marketing strategies to meet business objectives

Your responsibilities will include:

• Collaborate with Consumer, VB, FTTH, and VFS Sales teams to seek opportunities to increase revenue and market share in the region.
• Development of annual integrated marketing plan across Consumer, Vodacom Business, Fixed and Financial Services products and services
• Build actionable insights through market research, analysis of performance, customer & behavioural segmentation and competitor analysis across consumer, Vodacom Business (VB), FTTH and Vodacom Financial Services (VFS) addressing regional areas of improvement
• Conduct post-campaign and promotion evaluations through ROMI (Return on Marketing Investment) and PIR (Post Implementation Review) and provide management reporting.
• Manage and report on the regional publicity budget.
• Build strong, strategic relationships with key internal and external stakeholders.
• Execute the Regional External Affairs Engagement Plans, incl. Vodacom Foundation: Organisational signature programs as well as Internal marketing programs
• Lead, coach and develop key competencies and capabilities across the marketing team to exceed business objectives

The ideal candidate for this role will have:

• 3 year Degree or National Diploma in Business Management or Marketing PLUS
• Minimum 8 year's experience in FMCG Marketing / Consumer Marketing of which 2 should be at Management level
• Telecommunications industry experience - advantageous

Core competencies, knowledge and experience:

• Be customer-obsessed
• Analytical
  • knowledge of QlikSense or any BI tools
  • knowledge of customer appreciation metrics.
• Strategic and Conceptual Thinking
• Understanding of Consumer Segmentation
• Development and implementation of an integrated marketing plan
• Leadership skills
  • demonstrated ability to lead cross-functional teams (directly and virtually)
• Strong project management (time, quality and costs) experience
• Understanding of Digital Marketing Principles
• Experience in dealing with agencies
• Knowledge of Design Thinking Principles

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 14 August 2024.

The base location for this role is, Bloemfontein.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.