• Job Description

  Req#: REQ-4446

  Why BCAA?

  Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.
  

  As Manager, Marketing Data and Analytics you’ll be a passionate data-oriented problem solver that can unlock insights from complex and potentially disparate datasets to improve marketing effectiveness and customer experiences.

  You will be part of the Marketing Digital Engagement team , with a dotted line reporting relationship with the Senior Manager, Data and Analytics in IT. You will be responsible to lead and support teams (internal and vendors) in all aspects of marketing data (including analytics); strategy and operations , analysis, reporting, digital and campaign optimization (A/B testing), and data collection across our ecosystem. You will partner with leaders in Marketing, IT, Product management, CX/UX, and Underwriting.

  In this role, you will be able to tell a story with data and grow our marketing analytics practice to build greater adoption. You will help us to create a data-driven culture turning insights into action with Tableau, Datorama, SFMC, Google Analytics, Amazon Redshift and more.

  Who you are:

  • You see the big picture and have a keen eye for the details.

  • You're proud of your analytical and critical thinking abilities.

  • You can translate complex data and metrics and share your insights.

  • You’re eager to hop in and grow by learning new skills and knowledge

  • You have at least 6 years of experience in marketing automation (Salesforce Marketing Cloud and/or an understand of Unica or related technology is preferred).

  • You also have 5 years of experience in customer insights and customer-based analysis, including quantitative techniques, cluster analysis, and decision trees for understanding customer and market behavior.

  • You have at least 2 years of experience with business intelligence tools (Tableau preferred).

  • You bring strong p roficiency in data segmentation, reporting within Google Analytics (GA4), predictive modeling, SQL, complex relational databases, geo-mapping software, SAS or SPSS, and a minimum of 3-5 years of experience in the consumer product or service industry, preferably in insurance or financial services.

  What you’ll do:

  • Lead project-based initiatives within the Marketing data and analytics function, collaborating with cross-functional teams to drive revenue growth and customer experience improvement.

  • Manage the development and implementation of data visualization dashboards, multi-touch attribution strategies, and data-driven insights to optimize marketing efforts.

  • Spearhead marketing automation, campaign building, and predictive modeling to enhance customer communication plans and touchpoint optimization.

  • Ensure effective marketing data management, accessibility, and collection, working closely with IS and data engineering teams to deliver new use cases.

  • Translate business requirements into technical specifications, oversee a performance-oriented team, and support marketing analytics training.

  • Drive the development and implementation of key metrics and marketing KPI insights programs, providing actionable recommendations for marketing success.

  • Plan, manage and support the end-to-end marketing and website data analytics.

  The salary range for this position is $90,000 to $120,000, plus a performance bonus target of 12.5%, with the opportunity to earn up to 20%.

  Internal Applicants: The last day to apply for this role is end of day November 10th, 2023. Please note this is a M2 position.

  What we offer:

  • The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

  • Career and personal development to help you grow and reach your goals.

  • Incentives that recognize team and individual sales and performance.

  • Flexible benefits to support your health and lifestyle, and wellness dollars to keep your body, mind and soul thriving.

  • A competitive rewards package including salary, performance bonus programs, pension plan, and more to help build your personal wealth.

  • Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

  • BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

  • Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

  We’re always looking for amazing people like you. Apply today!

  BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact peopleservicesmanager@bcaa.com .

• About the company

  Roadside assistance, car, home and travel insurance, with BCAA Membership is Rewarding. Join BCAA for exclusive insurance savings and member benefits. Become a member today.

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