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Job Description
- Req#: JR-114871
Develop and implement marketing, advertising and go-to-market strategies that align with business goals, drives customer acquisition and creates positive word of mouth
Manage digital, direct and offline campaigns, leveraging performance data as well as customer insights and market feedback to evolve and improve
Deeply partner with internal functions and agencies working on creative, brand, analytics, local marketing and events, PR, social to contribute towards a truly integrated approach
Leverage market and competitive research in partnership with analysts and product management to identify market trends and opportunities
Develop digital and media plans with vendors and external agencies
Oversee the day-to-day marketing operations, including budget management, resource allocation, and project timelines
Develop and maintain marketing performance metrics and KPIs to track the effectiveness of marketing campaigns
Manage and enhance the company's brand image and reputation in the market
Establish and manage clear guidelines and templates, in partnership with creative and content teams
Ensure consistent messaging and branding across all marketing channels
Bachelor's degree in Marketing , Business or a related field or equivalent strongly demonstrated work experience
Minimum of 8 years of marketing experience or equivalent experience
Proven experience digital advertising and direct marketing that drives meaningful sales and revenue
Experience creating effective and targeted local marketing within specific cities or DMAs
Strong analytical skills with the ability to use data to drive decision making
Effective and empowering approach to managing agencies, vendors and employees across marketing disciplines that builds accountability, results and a positive, collaborative culture
Experience in developing and executing successful marketing strategies for complicated products or services that require clear, simple explanation to general audiences
Excellent communication and interpersonal skills
Strength in managing budgets and resources effectively
Excited to work in a small, interdependent startup-like environment – while experienced with multi-stage approvals and structured brand management
Fluency in Spanish a plus, but not required
Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents , including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan and comprehensive behavioral health benefits
Fertility benefits, including surrogacy , and adoption assistance programs
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
Short-term & long-term disability plans
P aid parental and caregiver leave
401(k) Plan with pre-tax, Roth, and after-tax options and company match w hich vests immediate ly
Education assistance and student loan programs
Flexible Work Arrangements, including remote and hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays ( early release ) , and a winter break between Christmas and New Year ’s Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)
Annual incentive bonus
About the company
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo.
Sony Corporation of America , located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en .
POSITION SUMMARY
Sony Corporation of America (SCA), the US headquarters of Sony, has an excellent opportunity for a Manager, Marketing Strategy & Operations who will support the launch of a new business incubated within SCA. We are seeking an experienced and strategic manager in Marketing Strategy and Operations to lead the marketing strategy, planning, execution and refinement of marketing activities including offline and online advertising, direct mail, our web presence and more. You will be a critical part of an ambitious, creative and data-focused team driving growth, enhancing brand strength and building a new brand and marketing operation from the ground up.
JOB RESPONSIBILITIES
Marketing strategy:
Marketing operations:
Brand management
QUALIFICATIONS FOR POSITION
Your qualifications and experience should include:
In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology ” .
Benefits:
SCA offers benefits-eligible employees ( generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.
What we offer you:
Other Programs:
The anticipated annual base salary for this position is $130,000 to $137,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
#LI-LP1
Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.
Disability Accommodation for Applicants to Sony Corporation of America
Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.
Right to Work (English/Spanish)
E-Verify Participation (English/Spanish)
While SCA does not require employees to be vaccinated against COVID-19, there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices, you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.