• Job Description

  Req#: 99629

  Job Details

  Job Location: Square Enix America - El Segundo, CA

  Position Type: Full Time

  Education Level: 4 Year Degree

  Salary Range: $100,000.00 - $120,000.00 Salary/year

  Description

  Job Title: Manager, Mobile Marketing

  Department: Mobile, Marketing

  Reports To: Associate Director, Mobile Marketing

  FLSA Status: Exempt

  Job Summary:

  Square Enix is seeking a Mobile Marketing Manager with brand marketing and user acquisition experience. The Mobile Marketing Manager will be responsible for building go-to-market plans for mobile games in the West, while maintaining relationships and communications with teams in the US, Japan, and external partners. The ideal candidate should have proven experience building performance-based campaigns across multiple targets and demographics.

  Essential Job Functions and Responsibilities

  • Own go-to-market strategic planning and execution for multiple titles across the portfolio
  • Facilitate and drive external and internal project team communication.
  • Drive growth for mobile titles, from development and optimization of marketing campaigns, audiences, creatives, to marketing spend and budget allocation.
  • Review and provide production feedback on concepts, designs as well as competitive products.
  • On-going execution, monitoring and optimization of acquisition & retention campaigns to maximize and improve campaign performance.
  • Interact directly with agencies, ad networks and other mobile app discovery channels to create effective acquisition & retention marketing campaigns.
  • Analyze and effectively communicate results, trends and insights to executives and other teams within the organization.
  • Explore and test new acquisition marketing channels to secure new acquisition opportunities.

  Knowledge, Skills & Abilities

  • EDUCATION: Bachelor’s degree required.
  • 6+ years of mobile marketing experience.
  • At least 1 year of experience working at Manager level preferred.
  • Experience developing/executing strategic marketing plans for mobile games
  • Deep understanding of user acquisition funnel and strategies for mobile games.
  • Experience in paid user acquisition/monetization with focus on data analytics and reporting.
  • Excellent communication skills - ability to influence stakeholders, comfortable presenting data to executive management.
  • Excellent teamwork skills and flexibility adapt to changing priorities.
  • Knowledge and experience playing Square Enix games.
  • Bilingual (English / Japanese) – Ideal, but not required

  Competencies

  • Strong knowledge of mobile games market
  • General knowledge of gaming industry
  • Takes Initiative, results-oriented
  • Problem solving
  • Communication, written and verbal
  • Strong Attention to detail
  • Strategic thinking
  • Partnership and collaboration
  • Team player

  Supervisory Responsibility

  • This position may have supervisory responsibilities.

  Travel

  • This position may require domestic and international travel.

  Work Environment

  • Due to COVID-19, this role has been placed on a Temporary Work From Home position. This job normally operates in a professional office environment. This role uses standard office equipment such as computers, laptops, phones, photocopiers, filing cabinets and fax machines.

  Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, see, and move around the facilities. This would require the ability to lift files/boxes, open filing cabinets, file, bend, twist, stand on stool as necessary. Must be able to lift 20 pounds.

  
  

• About the company

  Square Enix Limited is a British video game publisher, acting as the European subsidiary of Japanese video game company Square Enix group.

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