Price Chopper - Market 32
Manager of Digital Marketing
This job is now closed
Job Description
- Req#: 74410
- Oversight (planning, budgeting, execution) on all Digital Outreach (email, push, sms, etc) and social media (FB/TW/IG/SC/YT/PIN)
- Coordination of all DotCom, SEO, Search elements
- Management of Paid Digital Media (digital ads), email marketing campaigns (weekly recurring, custom, and consumer journey)
- All Tracking (airtable) and Measurement with the intention to drive sales, and maximize engagement in all communications
- Retail Media Network program management, facilitation & development
- Ad Hoc digital marketing requests and campaigns to support the growth of branding and merchandising efforts with our supported opcos
- Ability to think critically, analyze information and make actionable recommendations
- Highly organized with strong project management skills and the ability to manage multiple projects and deadlines
- Experience in a retail environment with a basic understanding of consumer marketing principles
- Customer service experience preferred
- Excellent communication skills, both written and oral
- Self-motivated with the ability to work both independently and collaboratively
- Bachelors degree in Marketing or related fields required; MBA preferred
- Google Analytics Certification and Google Tag Manager
- Background in WordPress
- Standard email platform knowledge
- 4+ years of relevant retail website experience. Experience with Instacart platform is a plus.
- 2+ years of email, segmentation and automation experience.
- Product, service or content marketing experience required
- Skilled in software and internet applications
Salary: $82,633.00- $129,247.00
SUMMARY
This position plays a key role in implementing our marketing strategy as it relates to acquiring new and retaining or growing existing customers through both non-paid and paid marketing channels. Leads the day-to-day management of customer facing digital content on the website(s), related pages, digital ads and other digital outreach -- all to increase measurable conversions and engagement, drive sales and increase loyalty.
ESSENTIAL DUTIES AND RESPONSIBILITIES
MINIMUM QUALIFICATIONS
EDUCATION AND EXPERIENCE
PHYSICAL REQUIREMENTS
Driving Occasional 1-3 HoursGrasping/Finger Movement & Dexterity- Left/Right Hands Constant 5-8 HoursSitting Constant 5-8 HoursOur Company does not discriminate against individuals on the basis of race, color, national origin, religion, sex, affection or sexual orientation, disability, age, marital status, liability for military service, status as a veteran, gender identity or expression, genetic information, pregnancy, and any other characteristic protected by applicable federal, state, or local laws.
Should your hours and availability better fit the needs of another store or desired shift, we may consider your application for another location or shift.
About the company
Golub Corporation is an American supermarket operator. Headquartered in Schenectady, New York, it owns the chains Market 32 and Price Chopper Supermarkets.