Description

Job Summary:

The Manager, Performance Marketing will be responsible for designing, executing, and optimizing integrated, full-funnel marketing campaigns for paid media and affiliate marketing channels to drive customer acquisition, retention, and revenue growth. This position is responsible for strategic planning, competitive analysis, audiences, platform/tools, launch, management and optimization of campaigns, and reporting. This role requires a candidate with a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach, and who embodies a collaborative spirit, excelling developing and nurturing relationships with internal stakeholders and external partners and agencies. The ideal candidate will have a proven track record in developing and executing successful paid search and display channels while driving strategy and overseeing performance-driven initiatives across various channels, including paid social media, affiliate, and testing of new channels.

Key Responsibilities:

• Develop, implement, and optimize multi-channel domestic, international, and local performance marketing campaigns across paid search, paid social media, display, and affiliate marketing.
• Manage advertising budgets, allocate spend efficiently, and ensure optimal return on investment.
• Own and maintain relationships with external agency and platform account teams supporting paid media efforts.
• Collaborate with cross-functional teams (Ecom, SEO, Email, Product, Creative, etc.) to align paid marketing initiatives with broader business goals and iterate campaigns and creative testing to develop high-performing assets across all paid campaigns.
• Drive a culture of testing and learning by promoting experimentation with new tactics, technologies, and channels and evaluate trends and best practices to stay ahead in the competitive landscape
• Continuously analyze campaign performance metrics (CTR, CPA, ROAS, LTV) and derive insights for ongoing optimizations.
• Execute the day-to-day management of paid search and display programs including text ads, shopping campaigns, feeds and marketplaces:
  • Analyze current feed and outline optimization strategy with impact to shopping campaigns, marketplaces, and external vendors reliant on feeds
  • Conduct and review campaigns audits to determine areas of weakness and opportunity
  • Analyze key performance data (top of funnel to bottom) to analyze and optimize the volume, behavior, and cost efficiency of individual campaigns and channels
  • Create reporting to measure campaign performance and the outcome of optimization efforts over time, that produces actionable identification of additional optimizations opportunities from initial benchmarking to measure progress against established KPI’s
  • Implement and manage feeds, tools, and platforms critical to optimizing and driving performance:
  • Management of 3rd party and search tools (Google Analytics, Google Ads, Microsoft Ads, Feedonomics, Search Console, etc...)
• Lead strategic planning and team meetings to provide insights and guidance as needed to achieve success in performance marketing channels
• Work directly with Sr. Director Digital Marketing to plan and execute Paid strategy

Qualifications:

• Minimum of 7 years of digital marketing experience specifically in paid search, and display campaign management including search best practices, implementation, management, optimization and analysis in an E-commerce setting with at least 2+ years in a team leadership role.
• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
• Proven track record leading performance marketing measurement at a consumer-focused, growth-oriented company.
• Analytical, problem-solving mindset with an ability to craft a clear and concise data-driven narrative.
• Thoughtful and detail-oriented; organization skills and ability to work effectively, and multi-task, and to drive and manage projects from inception to completion
• Resourceful, endlessly curious, and has a high comfort level independently project managing complex initiatives with many moving parts and stakeholders.
• Retail E-commerce experience is required
• Great sense of humor and ability to maintain strong relationships with different personality types
• Desire to lead within a close-knit team, learning from others and assisting where needed
• Accountable, responsible, positive and with a strong work ethic, the person in this role embodies the values that we hold high at Windsor

*Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.

WINDSOR EQUAL OPPORTUNITY EMPLOYER

Qualifications