• Job Description

  Req#: 495835

  Reports To:

  Executive Director, Communications & Marketing

  Position Status:

  Full-Time

  Posted Pay Range:

  $65,502.00 - $81,877.00

  About Us:

  College of Western Idaho (CWI) is committed to empowering students to succeed by providing affordable and accessible education to advance the local and global workforce.

  Offering premier programs and degrees that make a difference, CWI remains a top choice for higher education in the Treasure Valley. Empowering the community one student at a time, CWI moves fearlessly forward paving the way to bold new futures with flexible options, exceptional tuition value, and support every step of the way.

  Visit Why CWI to learn more.

  Position Summary:

  The College of Western Idaho seeks a Program Marketing Manager to communicate the distinctiveness and quality of CWI’s 100+ academic programs, bringing awareness to the diverse offerings and driving prospective students towards enrollment. Responsibilities include strategic marketing, project management, and collaboration with internal stakeholders. The role involves launching new programs, supporting strategic recruitment for existing programs, and ensuring alignment across instructional and functional departments. At a macro-level, the Program Marketing Manager will stay updated on higher education trends to maintain competitiveness in marketing strategies. At a micro-level, they will emphasize individual program messaging while promoting CWI's mission of affordability, accessibility, and employability.

  Essential Functions:

  • Manage marketing initiatives for academic programs, prioritizing institutional goals and program launches to attract prospective students.
  • Collaborate with academic departments to determine support needs for strategic enrollment.
  • Develop and execute a comprehensive program marketing calendar based on institutional and academic priorities.
  • Provide leadership and creative direction for new program launches and communications.
  • Utilize design templates for content creation and publishing.
  • Serve as the main point of contact for academic program communication within the marketing team.
  • Establish sustainable and collaborative processes with academic partners for annual marketing and enrollment support.
  • Lead marketing plan development, including positioning, messaging, and channel strategy.
  • Curate content to drive social media engagement.
  • Strategically identify and coordinate community engagement and event participation for program promotion and visibility.
  • Collaborate with marketing counterparts to optimize strategies and execution.
  • Analyze the effectiveness of program initiatives.
  

  Minimum Qualifications:

  • Bachelor’s degree in marketing, communication, or related field.
  • 5+ years of experience in product/program marketing.
  • Strong interpersonal and written communication skills.
  • Excellent organizational and project management abilities.
  • Experience with project management tools like Asana and Airtable.
  • Previous experience managing direct reports.
  • Exceptional presentation skills.
  • Ability to collaborate effectively with diverse teams.
  • Comfortable working in a dynamic environment with autonomy.
  • Results-driven mindset with a passion for education.
  • Willingness to travel locally and attend events as required.
  

  Additional Instructions for Applicants:

  Please include a cover letter with your resume/CV.

  Benefits:

  Unlock a world of unparalleled benefits at the College of Western Idaho, where we redefine excellence in affordable and comprehensive benefits packages!

  • Premium Plan Rates
    • For more information on health insurance, including coverage details and plan summaries, visit www.OGI.Idaho.gov
  • Retirement plans with employer contribution of over 11%
  • Health Savings Accounts and Flexible Spending Accounts
  • Employer-paid life insurance and short- and long-term disability insurance
  • Eleven paid holidays per year (faculty may vary)
  • Generous vacation and sick leave
  • Paid Parental Leave
  • Tuition discount on classes at CWI and other colleges

  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, gender identity, sexual orientation, or any other applicable legally protected status.

• About the company

  College of Western Idaho is a public community college in Southwest Idaho with its main campus locations in Boise and Nampa.

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