• Job Description

  Req#: MANAG005846

  Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack and Más+ by Messi™.

  Regional/Field Marketing creates and executes the local marketing plan as the market level experts within their business region. The Regional/Field Marketing Manager is responsible for assisting the Sr. Regional/Field Marketing Manager in the annual planning, development, managing and evaluation of marketing plans and budgets within their territory. They proactively source and execute regional marketing opportunities that align with marketing strategy and support sales objectives.

  Accountabilities:

  • Execute regional marketing plan
  • Lead Wholesaler marketing communication
  • Develop customized media plans with wholesalers
  • Champion Brand Standards and National Marketing Plan
  • Adopt and adapt US playbook for local markets, performance reporting, and agency roster management.

  Key Metrics & Financial Targets:

  • Brand Growth & Health
  • Volume & Sales
  • Trial Rate
  • Total Consumers Sampled

  Own:

  • Execution of how the MABI National Marketing Playbook comes to life in the region

  Influence:

  • Sales A&P, Wholesaler Funded Marketing Activities

  Veto:

  • In Market Execution

  Critical Relationships:

  • Regional Sales Enablement & Finance
  • Field Sales, Brand Commercialization, Consumer Connection Hub
  • Regional Growth Planning, Experiential Playbooks & Calendars, Brand Budgeting & Strategic Platform Development

  Skills Needed to Be Successful:

  • Bachelor’s Degree & 4-6 years of experience of Marketing experience in Alc/Bev or CPG.
  • Experience with 360 Marketing (Regional Media Planning, A&P Planning, and Events & Sponsorships)
  • Proven ability to think creatively, coupled with strong analytical and project management skills

  Compensation:

  Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

  • Competitive annual salary from $92,000 to $115,000 in New York
  • Bonus plan designed to recognize company performance and individual contributions
  • Comprehensive health and welfare benefits
  • Company matching 401(k) contributions
  • Paid time off including annual leave, paid sick time and holidays
  • Extensive opportunities for training, development, and career growth

  At Mark Anthony, we exist to Unearth the Extraordinary:

  Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

  Best in Our Craft
  We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

  Ambitiously Curious
  We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

  Made With Humility
  We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

  Daringly Disruptive
  We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

  At Mark Anthony, we believe every team member shares the responsibility of understanding how each of our roles and actions impact Quality, Food Safety, Safety and Continuous Improvement. This collective mindset is the cornerstone of our success as a leader in the consumer beverage space and requires us to mutually build and improve robust processes that guarantee unmatched customer satisfaction and safety.

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

  Mike's Hard Lemonade Co. is a flavored malt beverage supplier based in Chicago, Illinois.

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