• Job Description

  Req#: 499919

  THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES

  At adidas, every day is a chance to flip the script. An invitation to take everything
  we know and re-invent it. Do it better. Never settling for good enough.

  Every day we get up, invent, adapt, improvise, find new ways to collaborate,
  and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.

  It’s an obsession.

  We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning.

  And we’re never done.

  Come be a part of shaping the future together with us.

  Purpose & Overall Relevance for the Organization:

  Steer the execution of the Global and EM Sponsorships (SpoMA) & Entertainment and Influencer Marketing (EIM) strategy, ensuring consistent deployment throughout EM Turkey whilst delivering on all relevant Brand KPIs with focus on Share of Search. Implement and execute all SpoMa& EIM activations along the defined partner calendar, optimizing all partners and supporting the key brand moments.

  Support GTM planning and identify to build SpoMA & EIM portfolio in Turkey, in line with overall brand and business objectives. Drive relationships across the SpoMA & EIM portfolio and develop strategic framework & positioning strategy for the portfolio.

  Key Responsibilities:

  • Manage EM Turkey SpoMA &EIM portfolio according to Global/EM direction, including budget allocation, contracts, relationship and activations.
  • Explore, identify and signing the best current and next generation partners
  • To service SpoMA & EIM Partners and Clubs, Federations (excluding Football Clubs & Federations) including negotiating and maintenance of contracts.
  • Create partner profile overview for EM Turkey and keep it updated at all time:
    (contract period, contract value, partners priority relevance, Social Media stats per channel, classification/dedication along Block Buster and Enhanced campaigns per brand calendar)
  • Monitoring partner portfolio budget and create mid-term plans for increased budget efficiency and effective use.
  • Create, manage and execute activation overview Commercial Activations with focus on EM Turkey top priorities (e.g. push E-com, consumer loyalty (adi Club), and DTC&WWTW)
  • Create partner ROI overview and provide monthly activation ROI report per partner
  • Comply with CAF procedures and P&L construction for new partners or renewals according to SpoMA & EIM strategy.
  • Submit seasonal orders for partners & planned projects within budget, coordinates product supply process through the season to achieve their service satisfaction.
  • Develop, manage and execute a firm invest & divest strategy according to ROI facts and provide a quarterly invest & divest report to LM and HUB
  • Provide a clear vision and direction to internal teams and external partners with relevant objectives and KPIs.
  • Collaborate with CtC, Brand Activations/Digital (inc PR) and Omni-Channel Consumer Experience for every consumer facing activation to ensure a 100% alignment before activating.
  • Establish a high-performance culture and drive employee engagement, leading by example.
  • Identify and develop high-potential talents (in and outside of the team), to fuel the team's succession plan.
  • Other duties as assigned by Line Manager

  KPI’s :

  • Brand Health KPIs

  (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)

  • Full price sell-through
  • Cluster Net Sales vs. Plan
  • Cluster Direct Brand Contribution vs. Plan
  • DTC traffic, conversion
  • Key Digital KPIs (reach, engagement, sessions, transactions, etc.)
  • Activation ROMI and Partners Performance ROI
  • MWB & BMP accuracy

  Key Relationships:

  • Local Brand & Channels
  • EM SpoMA & EIM, and BUs
  • Legal Turkey
  • Finance Turkey
  • External Agencies
  • Athletes, Influencers, federations, and clubs

  Knowledge, Skills and Abilities :

  • Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer (sporting goods industry preferred)
  • Strong interpersonal skills (e.g., collaboration, creativity, confidence and facilitation)
  • Strategy – ability to provide input to and implement strategy.
  • Ability to network, influence and utilize internal and external resources.
  • Strong business sense, analytical, influencing and presentation skills
  • Marketing budget Management
  • Motivates employees and creates a high performing environment.

  Requisite Education and Experience / Minimum Qualifications:

  • Bachelors in related field
  • Minimum of 6 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing
  • Advanced user of MS Office suite of products
  • Fluent in written and spoken English is a must.

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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