• Job Description

  Req#: a2yfvt4tvarf

  This position can be located in NAR's Chicago, IL or Washington, DC office only
  
  Position Summary:

  As Manager, Web Analytics, you'll lead our analytics practice and work closely with website content strategists, UX designers, technologists, digital marketers, and more to provide analytics reports and actionable insights & recommendations for optimizing our websites and marketing campaigns.

  Duties and Responsibilities :

  • Work with internal and external business units to develop analytics, reporting and insights needs using industry analytics and marketing tools.
  • Manage data tracking, capture, reporting and analyses of site engagements and marketing campaigns.
  • Monitor the quality and integrity of web analytic data, reports and dashboards.
  • Manage integrations of third-party, industry standard management tools, such as Iterable, Medallia Experience Analytics, Elastic Search, Tealium TiQ and AudienceStream, etc. with the Adobe Analytics platform.
  • Optimize data collection and reporting.
  • Help define meaningful KPIs for existing and new projects.
  • Develop, implement and maintain technical tagging requirements for web properties, using tag management tools and ensure KPIs are tracked.
  • Manage and improve data quality, data privacy and security as it pertains to web analytics.
  • Perform maintenance, QA and troubleshooting as it pertains to data integrity, tagging implementation and system audit.
  • Train internal and external teams on new tools and methods.
  • Create reports, perform deep analysis and provide recommendations based on defined KPIs.
  • Analyze key performance indicators for all NAR websites and campaign performance.
  • Provide strategic recommendations to stakeholders across NAR and external vendors.
  • Provide timely and high-quality ad hoc analysis and reporting.
  • Maintain collaboration with internal and external to ensure data accuracy and availability for both current reporting and new data as web properties evolve.

  Qualifications :

  • Bachelor's degree in a technical degree preferred
  • 5+ years' proven working experience with web analytics
  • Up-to-date with the latest trends and best practices in analytics
  • Expert in Adobe Analytics
  • Effective communicator that translates analytics data into actionable insights for program owners, marketers, and technical teams

  
  Compensation: $93,000-$130,000, depending on office location
  NAR provides comprehensive benefits including health/dental/vision insurance.
  
  Organizational Overview:

  The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world-class service to over 1 million REALTORS® working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.
  
  It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. Our most successful employees are committed to our Core Values, which are:
  

  Putting members first
  Leading change
  Advancing diversity and inclusion
  Giving respect
  Collaborating
  Communicating

• About the company

  We’re 1.4 million members strong. Making the National Association of REALTORS® America’s largest professional trade association. #REALTORS #ThatsWhoWeR

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