The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role

The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketing leader to support its consumer engagement efforts on the Product Marketing team. Reporting to the Executive Director and Head of Product Marketing, you will lead important retention-driving projects across our All Access product portfolio including News, Games, Audio, Cooking, The Athletic, and Wirecutter. As the most senior marketing leader embedded within this team, you will contribute to goal setting and overall direction for this mission in partnership with other cross-functional leaders . Your role will involve a combination of strategic work and execution excellence, shaping the product roadmap, developing go-to-market strategies, and collaborating closely across departments. You will bring full-funnel marketing experience to the team, creating engaging lifecycle product and marketing strategies that encourage cross-product adoption and keep consumers coming back to connect with multiple elements of our brand. This role is a hybrid position that requires you to be in the office 3 times per week.

Responsibilities:

• Validate unique market opportunities: Gather insight into consumer perspectives, market dynamics, and the competitive landscape to identify product opportunities. Create audience segmentation frameworks and personas to build consumer empathy, and partner with product teams to build experiences and journeys that meet market needs.

• Craft compelling positioning and messaging: Identify the factors that increase the worth of our All Access subscription to consumers, and develop messaging frameworks that convey the value propositions that compel them to subscribe, engage, and retain. Conduct message tests to evaluate what resonates with our target audience, and optimize for the most performant variant.

• Develop go-to-market strategies: Use market and consumer insights to develop GTM strategies that create demand and drive ongoing engagement. Partner with cross-functional teams to implement those plans, determining the ideal in-product messaging and marketing channel mix. Distill essential insights into clear and thoughtful creative briefs.

• Create consumer habituation that increases retention: Build dashboards and monitor KPIs to measure campaign and product health, supplementing that with qualitative consumer feedback to determine optimization opportunities. Develop new strategies to increase demand and adoption based on performance. Play an active role in planning as well as execution.

• Lead and influence without authority: Leverage external and internal data to make decisions, set strategic direction, and motivate cross-functional team members at every level to achieve exceptional outcomes. Demonstrate excellent presentation and communication skills, working with executive leadership at a C-suite level.

Basic Qualifications:

• 10+ years of related experience in marketing, product marketing, product, or growth, with at least 4 years of experience in a product marketing leadership position.

• 6+ years of experience with the product development cycle and how to operate within cross-platform (web and mobile) product-led teams.

• 4+ years of experience developing and optimizing consumer journeys, experiences, and lifecycle campaigns across free and paid product experiences that result in engagement, habituation, and churn reduction.

Preferred Qualifications:

• Digital subscription, content, or newsletter experience; familiarity with Newsroom environments.

• Experience managing in-product messaging campaigns across a portfolio of mobile apps.

• Experience with email marketing and campaign optimization.

• Experience developing talent and managing a product marketing team.

The annual base pay range for this role is between $200,000 and $220,000.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

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