• Job Description

  Req#: R0000237062

  Career Area:

  Marketing

  Job Description:

  Your Work Shapes the World at Caterpillar Inc.

  When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

  Global Rental, Service & Marketing (GRSM) is a part of the Services, Distribution & Digital (SD&D) segment. GRSM is comprised of Global Rental & Used Equipment Services, Global Service and Global Marketing & Brand. A primary role of GRSM is to support and enhance Caterpillar’s dealer network, which is a competitive strength and the critical way in which we serve our customers.

  We’re committed to our customers, who build a better world with our products, services and solutions. We understand and show the value of why they should always choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth.

  Through it all, we are one team– creating and delivering world-class components and solutions superior to the competition. Learn more about the Caterpillar Experience

  Job Summary:

  The Market Research Analyst is expected to contribute in achieving the company business plan by provide marketing research services in support of business unit/district/dealer goals.

  Additional Info:

  • This position may require up to 15% domestic travel.

  • This position can be based out of Chicago IL, Peoria IL, Cary NC, or Dallas TX.

  What You Will Do:

  • Leverage new and existing customer insights tracking survey data, transactional survey data and primary market research to help CAT business units and CAT dealers identify what experiences and key actions will drive long term loyalty and increased share of wallet across all customer touch points. Drive continuous improvements in survey content, focus efforts on the key drivers of loyalty, and increase enterprise awareness through training and communication efforts.

  • Maintains accountability with Customer Insights (CIP) and Transaction Survey (TSP) program deliverables. Communicates with and coordinates dealer and internal support resources to troubleshoot issues with survey alerts and data dashboards. Analyzes and critiques post program results to determine if goals were met; recommends alternative action plans.

  • Works as a team with dealer and market research consultant to gain maximum benefit from company resources. Directs data quality review and audit processes.

  • Other duties as assigned by Caterpillar management from time-to-time.

  What You Have:

  • Bachelor’s degree or equivalent experience in business, marketing, market research, marketing analytics, or market development roles

  • Excellent communication, presentation, and analytical skills

  • Preferred experience in market research or voice of customer research

  • Preferred experience in define, design, execute and analyze market research

  • Preferred experience with quantitative and qualitative analyses

  Top Candidates Will Also Have:

  • Industry knowledge (B2B preferred)

  • Knowledge of Caterpillar product line, product applications, or aftermarket programs

  • Ability to fulfill individual role by delivering high quality work in a timely manner while interacting with and supporting the team effectively

  • Ability to work effectively in the global environment with many different cultures represented is critical to the success of this position.

  • Project facilitation and consensus building

  • Technical competence (various software /platforms). Qualtrics experience preferred.

  • Project management experience

  • Experience with data analysis

  • Customer feedback experience

  • High emotional intelligence

  About Caterpillar

  Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. #Li

  Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

  EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

  Not ready to apply? Join our Talent Community.

• About the company

  Since 1925, Caterpillar Inc. has been helping our customers build a better world – making sustainable progress possible and driving positive change on every continent. With 2020 sales and revenues of $41.7 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. We do business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries, and Energy & Transportation – and providing financing and related services through our Financial Products segment.

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