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Job Title:

Market Research Analyst

Department:

Ohio State Online | Professional and Continuing Education

The Market Research Analyst role supports Ohio State Online (OSO) by providing relevant and actionable market research and data driven insights that help develop, position, and launch new programs, grow enrollment, use consumer informed data, and strengthen the Ohio State brand. The Market Research Analyst uses a variety of industry tools, inclusive of existing secondary data sources, internal data sources, and primary research (Qualitative and Quantitative) to answer business questions and provide actionable insights for university decision-making across Ohio State Online including marketing, recruitment, and reenrollments. The types of research areas include academic program evaluation, inclusive of new program assessment, whitespace opportunity and competitive program analysis; student lifecycle research, segmentation/personas, marketing evaluation and ad hoc research. The role utilizes big data sets from vendors, internal data sets, market research vendors and Qualtrics research platform to collect and analyze data.

High level activities include:

• Work with college partners, stakeholders, and the Ohio State Online team to understand learning needs and business issues and create learning plans/research briefs to address those needs. Includes both primary and secondary research.
• For primary research, scope and design research and use appropriate tools and/or vendors to execute research (draft surveys, program surveys, create discussion guides, etc.) and analyze data to create actionable insights.
• For secondary research, utilize existing tools and internal data to run reports and analyze data to create actionable insights.
• In conducting data analysis, triangulate data from multiple sources to create insights and actionable recommendations.
• Create reports and summaries that clearly and succinctly outline results, insights, and recommendations.
• Present and discuss findings and recommendations with stakeholders

Required Education and Experience

Bachelor's degree or equivalent experience in business, market research, marketing, or related field.

A minimum of 2 years of professional experience in market research, or a related field, including primary and secondary research, scoping and designing research, analysis, insight generation and reporting and presenting of data and insights.

• Qualitative and Quantitative research experience
• Primary research data collection including sampling and survey design
• Use of Qualtrics or other online research platforms for programming and reporting of data
• Knowledge and use of secondary data sources
• Excellent oral and written communication skills with the ability to match message delivery to audience needs
• Excellent problem-solving and task-management abilities
• Collaborative, strong customer service orientation and relationship builder

Desired Education and Experience

• Advanced degree in market research, data analytics, statistics, or other area that offers a solid background in quantitative research methods
• Familiarity with the higher educator sector and deeper knowledge of market research experience overall

This position is highly flexible and allows team members the option to work remotely. Candidates with the ability to attend some functions on Ohio State’s Columbus campus are preferred, but remote employees who can work during ET business hours will also be considered. Ohio State is dedicated to building a diverse, inclusive, and authentic workplace, so candidates with an interest in and passion for increasing access to higher education through online learning and who believe they can be a valuable addition to this high-performing team, are encouraged to apply.

Additional Information:

Function: Marketing and Communications

Subfunction: Audience Insights and Research

Band: Specialized

Level: 2

Location:

Mount Hall (0311)

Position Type:

Regular

Scheduled Hours:

40

Shift:

First Shift