Finance of America
Marketing Analyst
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Job Description
- Req#: MARKE006434
Employer Industry: Financial Services
Why consider this job opportunity:
- Salary up to $115,000
- Competitive benefits package including health, dental, and vision insurance, life insurance, and 401(k) with employer match
- Opportunity for career advancement and growth within the organization
- Flexible paid time-off benefits and flexible spending account
- Supportive and collaborative work environment focused on customer success
What to Expect (Job Responsibilities):
- Conduct in-depth analysis to uncover trends in funnel performance, lead quality, campaign outcomes, and customer behavior
- Build, manage, and enhance Power BI dashboards and reporting tools for cross-functional stakeholders
- Develop performance tracking frameworks across acquisition channels and lifecycle metrics including attribution, Customer Acquisition Cost (CAC), and Lifetime Value (LTV)
- Collaborate with marketing, product, engineering, and finance teams to ensure data alignment and reliability
- Support predictive modeling and scenario analysis to inform budget allocation and performance forecasting
What is Required (Qualifications):
- Bachelor's Degree in Marketing, Business, or a related field
- Minimum 4 years of experience in customer or marketing analytics, ideally in a performance-driven or customer-focused environment
- Advanced SQL skills and ability to manage complex queries and data transformations
- Strong experience using Power BI for building dashboards, creating calculated fields, and structuring data models
- Experience interpreting funnel metrics, user segmentation, and campaign performance
How to Stand Out (Preferred Qualifications):
- Experience working with APIs and cloud data warehouses to build automated reporting workflows
- Working knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), and Microsoft Excel for analytical modeling
- Experience with media mix modeling (MMM), regression analysis, or other modeling techniques used to evaluate marketing performance
- Understanding of incrementality, attribution, and causal inference frameworks
- Proven ability to recommend, structure, and monitor tests across channels to improve performance
#FinancialServices #CustomerAnalytics #CareerOpportunity #CompetitivePay #DataAnalysis
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
Finance of America Companies provides a diverse selection of lending products and services that meet customers’ financial needs throughout each phase of their lives. From home loans and reverse mortgages, to commercial real estate loans, to student loa...
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