What you will do

The Convenience Marketing team within Canadian Tire Petroleum is responsible for product category strategies, managing assortment, merchandising, promotional opportunities, and vendor management for the Gas Bars.

Reporting to the Merchandise Manager - Convenience, the Marketing Analyst is accountable to help deliver on an aggressive growth agenda set out for the convenience business at Canadian Tire Petroleum Gas Bars. This position is responsible for all aspects of the product life cycle including, assortment, supply chain, merchandising and promotional activity as well as providing the convenience team with key analytics. The Marketing Analyst will support the Associate Marketing Manager with category reviews and monthly promotions as well as conduct his/her own category reviews for discrete categories. The Marketing Analyst is expected to work cross functionally with different departments within CTR and across CTC, to leverage the strength of existing programs and better understand where synergies exist.

• Source, prepare, analyze, and interpret data for category reviews from various sources (i.e. CTP sales data, industry trends, and Nielsen reporting) to optimize decisions.

• Effectively support the Associate Merchandise Manager with managing all aspects of key ‘tier 1’ categories including category reviews as well as monthly promotional program execution.

• Manage, develop, and grow ‘tier 2’ categories (Healthy Snacks, Meat Snacks, Slush, Ice Cream and Coffee).

• Conduct full category reviews for all ‘tier 2’ categories and present to Merchandise Manager

• Adhere to all timelines and milestones as set out on the category review schedule.

• Identify market trends and innovative opportunities to make effective assortment and merchandising decisions.

• Maintain strong business relationships with all vendors. Leverage vendor resources to assist with category management decisions and execution.

• Negotiate costing from vendors as well as Business Development Funding (BDF) in the form of promotional co-op and volume rebates.

• Optimize Plan-O-Grams through working effectively with vendor category captains as well as the Associate Manager.

• Develop monthly promotional plans to meet targets and exceed targets.

• Develop ad hoc merchandising and promotional initiatives to take full advantage of annual events and consumer shopping occasions.

• Identify and resolve category issues using all available resources to achieve desired results.

• Effectively communicate information to vendors, RBMs and Retailers as required.

• Work closely with RBMs to understand impacts of decisions at retail and react to changes which must be made in a quick and efficient manner.

What you bring

• University Degree, preferably in Business or College diploma or equivalent combination of education and experience

• Minimum 2 years of retail marketing experience

• Strong analytical skills to curate and interpret data. Experience using Macros, SQL and/or Microsoft PowerBI is an asset.

• Experience and knowledge with marketing processes and systems

• Demonstrated ability to use a systematic approach in solving problems through analysis of alternative solutions.

• “Out of the box” thinker, not afraid to take calculated risks.

• Ability to work in a team environment and multi-task.

• As a member of a team, demonstrated ability to influence the actions and opinions of others in a desired direction; to exhibit judgment in leading others to worthwhile objectives.

• Ability to prioritize realistic action plans and work within a complex work environment.

• Demonstrated written and oral communication skills.

• Strong planning and coordination skills are necessary.

• Experience in and understanding of PC skills, preferably Microsoft packages such as Excel, Word, and Access.

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.