Cox Communications
Marketing Analytics Manager
This job is now closed
Job Description
- Req#: R202453289
Engages with cross functional teams to clearly understand business needs/problems to solve, turn them into data requirements and deliver functional analytics solutions within a predetermined timeframe to meet stakeholder expectations.
Collaborate with stakeholders to properly identify detailed requirements for recurring and ad-hoc analytics, including recommendation for campaign pivots, delivery of reporting, unpacking of actionable insights from data sources, and recommendations to drive new department dependencies and business growth.
Conduct analysis of marketing and business data to tell a story, crafting insights to formulate strategies to improve adoption, engagement, and retention
Design robust self-service and self-reporting dashboards and scorecards that lead data-driven decision making.
Leverage visualization tools such as Power BI, Tableau, Domo, Datorama, etc. for dashboard design.
Develop techniques to measure the business, predict incremental return on investment and revenue attribution.
Perform pre/post campaign analysis, target list development, quarterly scorecards to lead data-driven decision making
Report on the performance of owned and paid media (email, digital, social, SEO/SEM, etc.) and drive user insights for all marketing activities across multiple marketing campaigns.
Perform complex data extracts, data joins, and analysis using various tools and coding language such as SQL.
Identify data improvement opportunities and work on solutions with a broader Cox Automotive data governance team.
Work with internal team members & broader Cox Automotive (CAI) analytical ecosystem to leverage best practices in reporting development.
Proactively participate in and identify opportunities for efficiency, automation, standardization, and process simplification/improvement.
You’ll be rewarded with highly competitive pay, plus other compensation perks you’ve come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not (e.g., flexible time off policy, tuition reimbursement for academic pursuits, pet insurance and more…)
Work/Life Balance. Job flexibility is central to our culture because team members have different working styles and important stuff going on outside the office, too.
Smart and creative colleagues, plus ongoing learning opportunities. You’ll have the tools and team you need to do your job well without a lot of red tape. Plus, we know how important it is for you to stay brushed up on your knowledge and skills, so we invest in your ongoing training along the way to make sure you have what need to help you along your career path.
Boundless career opportunities for lateral and upward movement across a high-performing enterprise spanning diverse industries. You’ll have the chance to learn and train so you can sharpen your skills and explore opportunities across the Cox family of businesses.
Bachelor’s degree in related discipline and 6 years of business analytical experience (including complex database systems, business intelligence tools, and related systems). The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years of experience in lieu of a degree.
Proven developer experience with data visualization platforms, such as Tableau or MicroStrategy
Advanced database & query experience
Advanced MS Excel skills including functions/formulas/visualization development and plug-ins for other business intelligence platforms
SQL experience
Experience with SFDC, Datorama or Domo
Understanding of email marketing
Experience with Adobe Analytics or Google Analytics
Database marketing experience
Exposure to cloud technology such as AWS
Knowledge of Salesforce/Marketing Cloud back-end processes
Degree in Math/Engineering, Statistics, Computer Science, Business/Finance. Master’s degree a plus.
Company
Cox Automotive - USAData Intelligence & ScienceJob Family Group
Business Intelligence ManagerJob Profile
Manager - Non People LeaderManagement Level
Flexible Work Option
Yes, 15% of the timeTravel %
DayWork Shift
Compensation
Compensation includes a base salary of $97,100.00 - $161,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.Job Description
Are you a seasoned Analytics Manager? Are you a self-starter with the passion for driving actionable insights from raw data? Are you a data ambassador who flourishes programing and visualizing data as well as creating mathematical models? Do you have a strong ability to build and maintain relationships with stakeholders? If so, this is the right opportunity for you!
The Marketing Analytics Manager will be a strategic contributor engaging with key stakeholders to identify and shape analytics needs within our NGC and Manheim omnichannel marketing efforts. You will partner with cross functional teams in identifying KPIs as well as measuring marketing campaign performance and effectiveness. We are seeking a dynamic individual, who will leverage advanced analytical skills to create reporting and analysis with tailored insights and visualization that tells the story within the data and provides actionable recommendations. This individual will develop innovative analytics and multi-touch attribution reporting solutions that inspire and influence positive change within marketing and the broader organization. You will be a critical thinker partnering with cross functional teams to identify gaps, frame business problems into analytic questions and translate analytics into business value. The Marketing Analytics Manager should have a passion for data and have advanced technical skills to successfully navigate our systems and extract data. You should also have a collaborative spirit that lends itself to partnering with key stakeholders to create solutions that link campaign goals with business objectives and create winning growth strategies.
What You’ll Do
What’s In It for You?
Who You Are/ Qualifications
Technology We Use: AWS, SQL, Workbench, Snowflake, Python, Web activity tools such as Adobe Analytics and Google Analytics, Tableau, Power BI, SAP Business Objects, Oracle, Salesforce, DOMO.
Minimum:
Preferred:
Join the Cox family of businesses and make your mark today!
To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.Drug Testing
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.Benefits
About Us
About the company
Cox Communications, Inc. is an American digital cable television provider, telecommunications and home automation services.