Bowie State University
Marketing and Communications Manager
PayCompetitive
LocationBowie/Maryland
Employment typeFull-Time
This job is now closed
Job Description
- Req#: 3458
- Plans and executes comprehensive marketing and communication plans; writes and reviews marketing content and copy across digital, social, email, print, video, and web channels
- Monitors and analyzes marketing and communication metrics to measure the effectiveness of campaigns; develops reports to demonstrate campaign impact and ROI.
- Manages comprehensive marketing project planning technology to track campaign deliverables and progress. Communicates with stakeholders on project status and outcomes.
- Collaborates with various departments to promote and market university programs, initiatives and events such as (grant-funded programs, conferences, seminars, etc.)
- Works with cross-functional teams and external marketing partners to manage the planning, production, and implementation of creative assets and content in support of university marketing strategies and initiatives; Serves as the lead marketing manager on enrollment marketing campaigns.
- Bachelor’s degree in marketing, communications, public relations, or a related field.
- Minimum of three (3) years of progressive experience in marketing, communications, public relations, or a related field. (preferably in higher education or a similar environment))
- Demonstrated experience managing marketing campaigns including defining goals, strategies and timelines for communicating with targeted audiences.
- Hands-on experience with marketing automation and data analytics platforms (Google Analytics, Tag Manager, HubSpot, Marketo or similar email system).
- Proficient in digital marketing techniques, social media platforms, and content management systems
- Strong knowledge of marketing principles, branding, and strategic communications.
- Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.
- Ability to create and edit emails and web pages and experience working within a website CMS.
- Knowledge of marketing and engagement funnels
- Familiarity with market research and data analysis to inform marketing strategies.
- Strong interpersonal skills with the ability to build relationships and collaborate effectively with diverse stakeholders.
- Creative mindset, staying updated on emerging trends and innovative marketing practices.
- Ability to work in a fast-paced environment, managing multiple projects and priorities simultaneously.
- Demonstrated experience in project management, event planning, and execution.
Posting Details
Job Posting InformationJob Posting Number S506 Position Title Marketing and Communications Manager Class Title Staff Regular or Contingent II Regular (PIN) Desired Start Date FLSA Salary Range $75,000 - $80,000 Open Date 12/06/2023 Close Date Open Until Filled Yes Duties and Responsibilities PURPOSE: The Marketing and Communications manager is responsible for planning and executing comprehensive marketing and communication strategies that effectively promote the university’s programs and initiatives to a diverse audience including prospective and current students, staff and faculty, alumni, and the wider community. The incumbent will work closely with external marketing partners and internal stakeholders to define campaign goals and objectives, plan and create content and execute campaign deliverables across the university’s marketing channels. This role collaborates with cross-functional teams within URM and other university programs and departments.
Minimum QualificationsEducation Experience Knowledge Skills and Abilities Conditions of Employment Please be advised, COVID-19 vaccinations are encouraged but not required for faculty and staff to be employed at Bowie State University. This protocol is subject to change.Other Non-Union Position.
BSU offers a generous benefits package, which includes 22 vacation days, 13 holidays, 15 sick days; comprehensive health insurance and retirement options; and tuition remission for employees and their dependents at any of the University System of Maryland schools.
For best consideration, please apply by July 16, 2023.Posting Detail InformationSpecial Instructions to Applicant Quick Link for Internal Postings https://bowiestate.peopleadmin.com/postings/2956 About the company
Bowie State University is a public historically black university in Prince George's County, Maryland, north of Bowie.