Our Brand Promise:

At Four Seasons, life is richer when we truly connect to the people and world around us. Whether you work, stay, live or discover with us, our purpose is to create impressions that will last a lifetime.

Our Promise to You:

To create a culture and a work ethic based on the Golden Rule, giving our people a framework to pursue a superior international service culture.

What Makes Us Unique:

Four Seasons Hotel Westlake Village is a Southern California oasis, set between the bustle of Los Angeles and Santa Barbara’s wine country, just north of Malibu’s famed beaches. It’s here where recreation, rolling hills, and southern California’s best climate meet a wealth of resort-style amenities, recreation, wellness, and culinary experiences to relax, reconnect, recharge and renew.

What We Expect:

Job duties include but are not limited to:

Digital Marketing

• Oversees the Hotel’s digital strategy with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements innovative campaigns that increase awareness of the Hotel and support commercial goals including direct channel mix growth.

• Oversees and optimizes online and offline presence of the Hotel including content and images on Four Seasons owned channels (FS.com, Four Seasons App, Preferred Partner, Sales Resource, etc.) and partner websites, ensuring alignment with the Hotel positioning, business objectives, and storytelling.

• Manages online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses.

• Supports Director of Marketing and agency partners with digital marketing tactics including SEO, PPC, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.

• Supports Sales, Catering and Reservations with presentations and collateral, ensuring external messaging is aligned with brand guidelines and Hotel positioning.

• Partners with operations team to promote guest data capture, usage of the Four Seasons App, and online guest reviews.

• Manage Local Mailing List Manager and communication schedule to this audience.

• Assists Director of Marketing with writing briefs for digital campaigns, analyzing results, and reporting on key learnings.

• Partners with Director of Revenue Management to monitor online agency partner performance.

• Conduct a digital benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our content and solutions.

Social Media

• Manages Hotel social media channels, curating engaging content that showcases Brand DNA while increasing total audience size and engagement.

• Executes effective community management of all social media platforms.

• Ensures social media content performs well in Brand Clarity audit and monthly marketing scorecard.

• Leverages social media channels to amplify key messages and support organic search through strategic and creative communication.

• Embraces data-driven approach to social media strategy, using monitoring and reporting tools

• Pursues, negotiates, and coordinates social media influencer visits. Build briefs to support incoming influencer visits ensuring expectations are aligned and the influencer understands the property and brand aesthetic. On-site hosting of influencers.

• Utilizes available programs (Olapic/Traackr, Sprout Social, etc.) to vet and integrate User Generated Content.

• Works closely with each department at the Hotel to identify and produce social media content opportunities.

• Monitors social media conversations relevant to the Hotel, luxury travel industry, and local market.

• Coordination of Hotel participation in corporate global social media campaigns.

• Creates effective social media reports for internal and external stakeholders.

• Executes strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for the Hotel’s outlets on digital channels.

• Aligns with Four Seasons corporate, and all key partner social media teams to maximize Hotel exposure opportunities.

Content Creation and Collateral

• Ensures all content created for the Hotel meets brand guidelines and is in line with the Hotel positioning.

• Collaborates with the Hotel operations team to develop and oversees collateral to support revenue generation and guest experience.

Public Relations and Communications

• Assists the Director of Public Relations with the creation of unique experiences, local partnerships, media communications, maintenance of media relationships, and media visits/interviews as needed.

• Supports audit of communications ensuring alignment with Four Seasons brand guidelines and Hotel positioning.

• Maintains image library and Press Room, confirming relevancy and accuracy.

• Participates in departmental PR and marketing meetings.

• Assists in design of the Hotel promotional materials including print, digital, advertising assets and other collateral.

• Assists with the production and coordination of photo and video shoots.

• Assists with identifying and executing local event participation and activations that reach the local neighborhood and surrounding communities.

• On-site hosting of media as needed.

ANALYTICS/REPORTING:

• Leverages full suite of online reporting tools including Adobe Analytics ensuring activities are monitored and optimized against the pre-established KPIs.

• Provides monthly digital KPI, social media, and Revinate reports. Support with other marketing reports as assigned.

• Consults monthly Inspire program email reporting to view impressions, bookings and revenues generated through this brand program.

• Leverages Google Travel Insights and Google Hotel Insights, reporting on opportunities.

• Provides action plan for continuous improvement to Marketing Scorecard in Content Quality, Social Media Engagement, FS.com channel mix index with an ROI mindset.

ADDITIONAL FUNCTIONS:

• Proofreads all marketing material, including collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc. as required.

• Performs other tasks or projects as assigned by the Director of Marketing and Director of Public Relations.

• Responds according to the crisis management plan to any Hotel emergency or safety situation.

• Acts as a brand ambassador to Four Seasons Hotels and Resorts at all times, both in and out of the resort and on personal social media accounts.

Ideal Candidate Will Have:

• College education required. A bachelor's degree in marketing, advertising, communication, or journalism preferred

• Three to five years of experience in a marketing or communications capacity with Four Seasons or another related organization

• Experience with social media platforms, consumer engagement and strong

  awareness of the digital world

• Excellent writing, presentation, and communication skills

• Photography and video production oversight skills

• Attention to detail and organization

• Influencer and media relations experience

• Ability to multi-task effectively, managing multiple projects while being cognizant

  of deadlines and priorities

• Ability to manage third-party agencies, partners, and vendors

• Proficient in Microsoft Office Suite

• Successful candidate must possess legal work authorization in the United States

We Offer:

• Salary Range: $70,000 - $80,000

• Medical/Dental/Vision Insurance

• 401K Retirement savings plan

• Employee Assistance Program

• Investment in your Wellbeing

• Life Insurance

• Complimentary Room nights and discounted rates

• Free meals and on-site parking

• Training programs, tuition reimbursement

• Growth & Development opportunities

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf