• Job Description

  Req#: 3082442

  MARKETING COORDINATOR - Advent Health Sports Park at BluHawk

  Sports Facilities Management, LLC

  LOCATION: Overland Park, KS

  DEPARTMENT: MARKETING

  REPORTS TO: GENERAL MANAGER

  STATUS: FULL-TIME (EXEMPT)

  ABOUT THE COMPANY:

  Advent Health Sports Park at BluHawk is a premier sport, recreation, and entertainment destination focused on improving the health and economic vitality of Overland Park, KS. You will be joining a championship-level team focused on fun, fulfillment, and service built to enrich the community as well as your career and personal growth.

  Advent Health Sports Park at BluHawk is a member of The Sports Facilities Companies (SFC) and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

  SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, and team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

  POSITION SUMMARY:

  The Marketing & Promotions Coordinator will promote the destination as a premier sports tourism, conference, trade show, and special events location booking large tournaments and sports tourism events. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts in conjunction with the Marketing Manager. The position will include training on selling sponsorships. They will be evaluated based on KPIs set by the SFM corporate marketing team, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.

  PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

  • Creates traffic-building promotions, and stages all major events, contests, promotions
  • Plans, promotes, and executes special events
  • Coordinate outside PR
  • Solicit new business including prospecting and cold calling
  • Create and distribute banquet and event promotional packages
  • Executes the marketing plan and marketing campaigns as directed by the SFM home office
  • Directs the graphics team in creating in-house flyers, invitations, print ads, posters, e-mail marketing, website content
  • Evaluated based on specific campaigns, and overall business tempo in membership, events, sports
  • In-house merchandising

  MINIMUM QUALIFICATIONS:

  • Achieves operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change
  • Has general ability in graphic design and advertising, including work with Adobe CS suite software. Does not need to be an illustrator, but page layout, a design eye, and the ability to create marketing pieces within brand guidelines is essential. Portfolio will be requested
  • Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Determines annual and gross-profit plans by forecasting and developing annual sales quotas for programs; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand
  • Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
  • Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
  • Protects organization's value by keeping information confidential
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
  • Accomplishes marketing and organization mission by completing related results as neede
  • Management of a marketing and/or business development budget
  • Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
  • Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position
  • Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
  • Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
  • Skilled at identifying and creating opportunities or promotions to deliver revenue goals
  • Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)

  WORKING CONDITIONS AND PHYSICAL DEMANDS:

  • Must be able to lift 30 pounds waist-high
  • May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
  • Will be required to operate a computer
  • Facility has intermittent loud noise levels

• About the company

  The Sports Facilities Advisory and Sports Facilities Management (SFA|SFM) is the leading resource in sports facility planning and management.

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