Marketing & Sales Enablement Associate

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world. TechTarget’s subsidiaries and divisions include:

• BrightTALK®, a B2B webinar and virtual event marketing platform for content marketing and demand generation

• Enterprise Strategy Group™, an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community

• Xtelligent Healthcare Media™, the largest B2B healthcare integrated marketing services, media and data network

TechTarget is seeking a Marketing & Sales Enablement Associate to join our dynamic team and support our growing business. In this strategic and tactical role, you will join the Sales Enablement team in directly impacting our sales organization’s performance by providing them with the information, resources and readiness needed to effectively engage buyers along the purchase journey.

With training and support from your new teammates, you will develop the B2B marketing, revenue enablement, and sales-support expertise needed to make a real impact on our business. Reporting to our Associate Director of Sales Enablement, this entry-level role will not only collaborate cross-functionally but will yield high-profile exposure across the organization and considerable growth opportunity.

This is a hybrid remote/in-office role with the expectation that the candidate would be willing to commute part-time or when necessary, but with flexibility to work from home regularly on an agreed upon schedule.

Essential Job Functions

• Support revenue growth by providing the sales team with compelling collateral and crucial resources that convey TechTarget’s unique value proposition, such as, pitch-decks, email copy, ABM analyses, data insights, and proposal support.
• Generate reasons for sales to engage with prospective clients by monitoring relevant product opportunities, industry events, and social feeds.
• Continuously update and maintain all sales support materials for your market.
• Work closely with the sales team and join calls when relevant to best understand and equip their needs in the field.
• Take ownership of long-term projects that support the larger Sales Enablement team efforts

Knowledge, skills and abilities required:

• BS in Marketing/Communications or other related discipline;
• 0-2 years’ experience in marketing and/or communications;
• Customer service experience a plus;
• Proficient with MS PowerPoint and has a working knowledge of Excel, Word;
• Strong writing and communication skills;
• An organized, self-starter with a proven track record of displaying ownership and motivation over one’s responsibilities, and consistently accomplishing goals and meeting proactive deadlines without oversight or reminders;
• A team player with the ability to develop and maintain strong working relationships with their own team as well as co-workers from a variety of other departments; and,
• Ability to manage competing priorities, take risks, celebrate victories and learn from failures in a highly competitive and rapidly changing environment.

TechTarget (https://www.techtarget.com/ ) offers generous benefits including Health, Dental, Vision and 401k plans. We also offer a flexible Open Leave Policy and 18 paid holidays. In addition, we have active programs to assist in assimilating new hires and to encourage and support growth.

TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.

For the headquarters location in Newton, Massachusetts: Riverside Center is an ADA compliant office building accessible by public transportation and has onsite lactation rooms and a fitness facility. We enjoy bagel Wednesdays, free snacks and beverages and a subsidized lunch program. Join us!

Nondiscrimination Policy

TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.