• Job Description

  Req#: R-143021

  Individually we are people, but together we are Aviva. Individually these are just words, but together they are our Values – Care, Commitment, Community, and Confidence.

  As part of Aviva's Marketing Operations team, you will be responsible for spearheading the strategic and technical aspects of marketing automation to improve broker engagement and drive business growth. Your role as a Marketing Automation Product Owner will involve close collaboration with various team members to ensure the Salesforce Marketing Cloud Account Engagement (Pardot) platform is used to its full potential. You will define and manage the product roadmap, be responsible for the execution of marketing campaigns, and analyze data to optimize performance. Additionally, you will be the go-to expert for the platform, providing training and support to ensure seamless adoption within the Marketing team. Your efforts will be crucial in maintaining data integrity and compliance, as well as exploring innovative ways to apply Pardot's advanced features for maximum impact.

  The ideal candidate is someone with 3+ years of hands-on experience in Salesforce Marketing Cloud Account Engagement and who is passionate about the latest trends and best-practices in marketing and email campaigns. Role is hybrid, requiring minimum 2 days per week in our Markham office.

  Come join our team!

  What you'll do:

  • Own the vision, which entails owning and communicating the product vision and business argument to all partners, understanding the strategic alignment with product and business roadmaps

  • Design, develop, and optimize Salesforce Marketing Cloud Account Engagement programs for marketing and sales journeys, primarily focused on our broker channel

  • Handle the product backlog, which includes ordering the backlog based on value and effort in response to insights gained from delivery, as well as managing collaborator relationships

  • Support or lead platform integrations with other systems and business applications used by Aviva

  • In partnership with Enterprise Architecture, identify areas of inefficiency for process and technology optimization and propose scalable solutions

  • Adhere to Salesforce standard processes, maintain code documentation, test classes for all custom development

  • Take ownership of release cycles to implement and deploy new/updates to existing applications and code

  • Run the email calendar to triage requests from various departments to ensure even distribution of deployments

  • Handle campaign lists, ensure data quality, and understand flow to and from CRM system

  • Routinely analyze and report on key performance measurements, making recommendations to drive conversions, minimize email opt-outs, and improve content

  • Identify areas of inefficiency for process and technology optimization and propose scalable solutions

  • Drive technology platforms adoption, and educate both within the Marketing team and across the organization

  • Be a point of contact between outside business divisions and Marketing Operations, as well as being a liaison with cross-functional teams and third-party vendors to ensure our Marking technology stack integrates seamlessly.

  What you'll bring:

  • 3+ years of hands-on experience crafting data-driven, sophisticated programs using Pardot or Salesforce Marketing Cloud Account Engagement

  • Marketing analytics knowledge with the ability to extract, analyze, summarize, and communicate data and recommendations

  • Knowledge of industry standard and leading practices for digital marketing contact management

  • Firm practical understanding of B2B and B2B2C contact models, concepts, and strategies

  • The ability to work collaboratively across teams and functions

  • Strong communication, collaboration and collaborator management skills strongly preferred

  • Organization and time management skills

  • University degree or equivalent experience in Marketing an asset.

  • Salesforce Certification (Marketing Cloud Account Engagement Specialist) preferred.

  What you’ll get:

  • Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities.

  • Outstanding Career Development opportunities.

  • We’ll support your professional development education.

  • Competitive vacation package with the option to purchase 5 extra days off per year

  • Employee driven programs focused on gender, LGBTQ+, origins, diversity and inclusion

  • Corporate wellness programs to support our employees’ physical and mental health

  • Hybrid flexible work model

  Aviva Canada has an accommodation process in place to provide accommodations for employees with disabilities. If upon commencement of employment you require a specific accommodation because of a disability, please contact your Talent Acquisition Partner so that an appropriate accommodation can be arranged. This process applies throughout your career with Aviva Canada.

  #LI-AI1

• About the company

  We’re here to protect our 33 million customers from life’s unexpected twists and turns – freeing them from fear of uncertainty. We are one of only a few insurance companies in the world that can provide customers with life, general and health insurance, and asset management in one place – a composite insurer. And we have a unique competitive advantage. Whether we’re protecting them from everyday risks or helping them to save for the future, we put customers at the heart of all we do – creating a bright and sustainable future for our customers, employees and our communities.

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