• Job Description

  Req#: REF15657V

  Company Description

  Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car to sending a child to college to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence.

  We have 20,000 people operating across 44 countries. By investing in our people, technology and innovation, we can help transform businesses, help communities prosper, enable more people to feel included in the financial opportunities that should be available to them, and help people to thrive. We're looking for inspired employees that want to make an impact.

  Job Description

  Experian is looking for a Marketing Automation Specialist to help us develop and grow our B2B business and deliver a best-in-class online experience .

  This is a great opportunity for digital marketing professional to expand their career across a truly global organisation. You will be working as part of the EMEA Marketing Automation team who are responsible for delivering strong lead generation projects and implementing the Marketing automation roadmap based on specific requirements and business goals.

  You're probably wondering what you'll be doing:

  • Working with Eloqua (Marketing Automation platform), Wordpress and AEM (our Web CMS);
  • Building both one-off and automated/triggered always-on campaigns;
  • Segmentation and profiling of customers and contacts;
  • Contributing expertise to the design and development of campaign workflows by Marketers, ensuring the creation of executable Eloqua solutions;
  • Developing email and landing page templates to optimize campaign performance;
  • Creating and managing complex forms hosted in Eloqua landing pages (such as lead generating or progressive profiling forms);
  • A/B testing and best-practice sharing;
  • Providing frequent performance analysis and regular status reports and report on campaign key performance indicators.

  Qualifications

  We look for you to bring:

  • 3+ years´ of experience with email marketing, marketing automation, and inbound marketing;
  • Fluency in English;
  • Strong knowledge of marketing automation platforms and demonstrable hands-on experience with Oracle Eloqua implementations and CRM integrations;
  • Experience in marketing automation/setting up nurture and content flows;
  • Experience in list selection and processing (de-duping, managing opt-outs), campaign set-up testing, tracking/campaign analytics, and overall success management;
  • Reporting experience & monitoring Good understanding of Web, CMS and related technologies;
  • Working Marketing Automation skills ( with CRM & Marketing Automation platforms – such as Eloqua, HubSpot or Marketo, and SalesForce.com);
  • Some knowledge with HTML & CSS (incl. responsive design);
  • Desiderable: Eloqua Certification or some Eloqua training;
  • Salesforce.com certification is a major plus;
  • Strong email marketing background;
  • Highly organized, good time management skills;
  • Logical and technical thinker - likes to build processes and solve problems;
  • Excellent attention to detail.

  Additional Information

  Why us?

  No one makes sense of data like Experian. We are on a mission to deliver the full power of data, analytics and technology in ways that transform lives. As a team, we’re committed to working together. So, we work in an inclusive environment that welcomes people with lots of different perspectives. We put people first and care about work that works.

  What you will get:

  • Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials & book.
  • Work environment - excellent work conditions with friendly environment, recognized strong team spirit, and fun and quality recreation time.
  • Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits!
  • Work-life balance - 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event.
  • Opportunity for Flexible working hours and Home Office.

  Experian Careers - Creating a better tomorrow together

  Find out what its like to work for Experian by clicking here

• About the company

  Experian plc is an Anglo-Irish multinational consumer credit reporting company.

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