Company Description

Informa Tech, part of the FTSE100 Informa Group, is a market leading provider of B2B Information Services to the world’s Information & Communication Technology (ICT) community.

At Informa Tech our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry. We are building a brand that inspires all our audiences to reach their full potential by celebrating our achievements, our diversity, our ideas and how we help the communities we serve, together.

Job Description

Job Description

We are looking for an exceptional Marketing Campaign Manager - Subscriptions to join the Service Provider marketing team. This role is responsible for the development and end-to-end execution of year-round marketing strategies and plans to the Service Provider/Telcommunications market, generating MQL’s for our Omdia subscriptions product.

Campaign Planning:

• Responsible for the development of the Omdia Service Provider marketing strategy, which is aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives
• Own and manage the end-to-end execution of the marketing plan including a content strategy and plan to engage, nurture and convert customers
• Own the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through digital advertising, paid media and media partnerships, email, social media, and other tactics
• Responsible for the development of campaign copy, calls to action, and customer journey for marketing and sales campaigns, based on target customer segments, campaign goals, and desired results
• Understand data practice and segmentation to create targeted campaigns
• Collaboration with the Omdia sales teams globally to ensure MQLs are converting into SQLs and understanding how and why marketing are being effective, drawing insights and adapting the marketing plan
• Build and execute a retention campaign focused on ensuring existing customers are getting value out of their subscriptions and cross sell to these customers
• Adopt a test and learn approach to understand which channels are performing and optimizing marketing plans
• Good understanding of the marketing funnel and the channels and tactics needed to drive audiences further down the funnel
• Collaborate with inhouse and external designers on the design and production of all marketing collateral determined within the marketing plan
• Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more
• Collaborate with Omdia Central Marketing team to identify and execute new marketing partnerships, especially for Service Provider events.
• Drive alignment in messaging between the Omdia Marketing, Sales, Customer Success and Product teams.
• Manage relationships with external partners and vendors in the context of marketing to ensure successful participation and activations.

Insights & Analysis:

• Interpret and analyse marketing/advertising campaign results and data; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
• Work with Omdia Customer Success Team to better understand our customers’ business challenges, needs, and wants. Regularly report and provide results, insights to internal stakeholders.
• Acquire a deep understanding of our existing customer base and target customer segments. Work with SP Omdia Analysts, sales and central marketing team in developing personas, value propositions and messaging for each of the key segments which will inform marketing and/or sales campaigns, the evolution of our product offer(s), and more.
• Analyse and report trends over time and use these insights to build more effective campaigns.

Reporting & Budget Management:

• Report monthly on marketing campaign, results, effectiveness, and ROI
• Report monthly on MQLs, conversions to SQLs, Closed Won/Lost and Pipeline with commentary.
• Manage the marketing budget for Omdia SP marketing

Qualifications

Qualifications

Skills and Experience:

• Bachelor’s degree in Marketing or related field or relevant experience
• Experience in progressively more complex B2B campaigns, managing campaigns independently or working as a peer in a senior marketing team.
• Thorough understanding & experience of lead gen marketing, planning, operations, and execution using marketing automation technology (preferably Eloqua), training and optimization
• Experience of working with CMS platforms (but coding knowledge not required), training and optimization
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing
• Budget management experience
• Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously
• Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Able to build strong business relationships
• Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal
• Prior B2B Marketing events campaign experience, forming and executing a strategy that raises awareness, generates interest and desire and solicits action
• Experience in working with data platforms and segmentation strategies
• Strong copywriting and editing skills
• Strong verbal communication skills
• Analytical & problem-solving capability
• Ability to work under pressure and deliver to timescales
• Proven ability to use initiative when required and go ‘above and beyond’ in order to deliver
• Self-starter approach to work, with strong attention to detail
• Can do attitude to deliver results.

Additional Information

Why work for Informa?

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
• A balanced working model - with the time that is spent in our London hub, complete with an onsite gym, a café, and a spacious 19th-floor social area.
• Life assurance
• Pension match and a range of other entirely flexible benefits to suit your needs
• Share-Match options - become a shareholder
• An opportunity to interact with a variety of innovative technology leaders
• Exposure to cross-functional departments and the opportunity to influence overall marketing campaigns
• Training and support on marketing platforms and best practice
• Great products, including world-class events in inspiring destinations – London, Austin, Amsterdam, Dubai and New York!

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.