• Job Description

  Req#: 24000678

  If you are a Marketing Communications Program Manager professional looking for an opportunity to grow, Emerson has an exciting opportunity for you! Based in Houston, TX, Austin, TX, or Dallas, TX, you will be responsible for managing and driving integrated marketing communications campaigns to support lead-generation efforts for multiple product lines and sales channels.

  In This Role, Your Responsibilities Will Be:

  • The ideal candidate will have a strong understanding of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing
  • Develop and implement marketing communications campaigns that align with and support growth opportunities across the business
  • Implement and oversee SEO and keyword program to increase awareness and engagement
  • Implement social media tactics to support thought leadership strategy
  • Develop permission marketing campaigns by target audience persona to generate interest and leads to increase conversions by product line
  • Manage customer lists by persona to ensure campaigns effectively align with sales efforts and expectations
  • Improve the customer experience by facilitating search for high demand content, including product documentation and support
  • Audit online content on ongoing basis to ensure all content reflects current product capabilities and confirm it aligns with industry trends and/or requirements
  • Track campaign effectiveness and analyze data to confirm outcomes and areas for improvement
  • Remain up-to-date on marketing communications trends and standard processes

  Who You Are:

  You identify and seize new opportunities. You effectively communicate in various settings: one-on-one, small and large groups, or among diverse styles and position levels. You anticipate the impact of emerging technologies and make necessary adjustments.

  For this Role, You Will Need:

  • Bachelor’s degree
  • A minimum of 8 years of related marketing experience with proven experience in integrated campaign management
  • Proven experience in increasing brand recognition leading to greater market share and/or revenue
  • Proven experience in optimizing online content to increase engagement and form submissions
  • Strong analytical skills and ability to provide insights to improve performance
  • Excellent written and verbal communication skills and ability to work with diverse team
  • Ability to work independently and as part of a team in a matrixed, international organization
  • Ability to meet deadlines and manage multiple projects simultaneously
  • Legal authorization to work in the United States - Sponsorship will not be provided for this position

  Preferred Qualifications that Set You Apart:

  • Bachelor’s degree in marketing, or communications
  • Preference given to candidates with strong understanding of gas and liquids energy operations from production to distribution as well as the required software and automation (i.e. SCADA)
  • Technical skill and experience with immersive technologies (i.e. MultiTaction) a plus

  OUR OFFER TO YOU:

  We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefit plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage. Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

  At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspire innovation and brings the best solutions to our customers.

  The philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity, & Inclusion at Emerson .

  Our training programs and initiatives focus on end-to end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship, and coaching, project management, and on-the-job training.

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• About the company

  Emerson Electric Co. is an American multinational corporation headquartered in Ferguson, Missouri, United States.

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