• Job Description

  Req#: 86287

  At Moffitt Cancer Center, we strive to be the leader in understanding the complexity of cancer and applying these insights to contribute to the prevention and cure of cancer. Our diverse team of over 9,000 are dedicated to serving our patients and creating a workspace where every individual is recognized and appreciated. For this reason, Moffitt has been recognized on the 2023 Forbes list of America’s Best Large Employers and America’s Best Employers for Women, Computerworld magazine’s list of 100 Best Places to Work in Information Technology, DiversityInc Top Hospitals & Health Systems and continually named one of the Tampa Bay Time’s Top Workplace. Additionally, Moffitt is proud to have earned the prestigious Magnet® designation in recognition of its nursing excellence. Moffitt is a National Cancer Institute-designated Comprehensive Cancer Center based in Florida, and the leading cancer hospital in both Florida and the Southeast. We are a top 10 nationally ranked cancer center by Newsweek and have been nationally ranked by U.S. News & World Report since 1999.
  Working at Moffitt is both a career and a mission: to contribute to the prevention and cure of cancer. Join our committed team and help shape the future we envision.

  Summary

  Position Highlights:

  The Demand Generation and Content Marketing Coordinator is responsible for the ongoing planning and execution of Moffitt's marketing strategy deliverables. This position plans, develops, initiates, and implements innovative marketing plans for Moffitt service lines and departments. This position is also responsible for measurement, tracking and reporting on marketing efforts through KPIs/metrics determined by the Strategic Marketing Department.

  This position supports the overall strategic marketing strategy of Moffitt Cancer Center, Moffitt Medical Group, Moffitt satellites/partners and associated clinical service lines to consumers, physicians and other key stakeholders primarily throughout the Primary Service Area and Secondary Service Areas to drive new patient volume and retain existing patient volume. The coordinator acquires knowledge of each program and understanding of priorities and differentiators to evaluate marketing platforms and identify opportunities to market those entities.

  The coordinator leverages the brand, campaign and digital content strategy for ongoing planning, development and execution for multiple media sources to include but not limited to print, collateral, broadcast, email, digital, paid social and emerging media.

  This role supports Moffitt's brand and guidelines to maximize identity in the Center and marketplace. The coordinator works with management, internal clients, agencies and community partners to define project/program requirements, offer strategic guidance, develop marketing strategy and an executional deliverable schedule as well as reporting. This position would effectively communicate with the client as well as the production team through pre-production, approval and post-production.

  The Ideal Candidate:

  • Familiarity with campaign and brand design concepts.
  • Strong leadership, organizational and planning skills.
  • Exceptional written, oral, interpersonal and presentation skills.
  • Ability to multitask and collaborate with all levels of the organization.
  • Demonstrated ability to write for various platforms.
  • Excellent analytical understanding and judgment.
  • Ability to translate complex concepts into lay terms.

  Responsibilities:

  • Develops, executes and maintains demand generation strategies including marketing, advertising and promotional tactics.
  • Develop and implement targeted marketing tactics for consumer and physician marketing strategies and corporate planning trends for effective market reach and volume generation.
  • Prepares creative briefs, production schedules and meets deadlines following appropriate approval processes.
  • Collaborate with Corporate Planning Analysts to develop market and patient profiles and interpret new patient profiles and volumes.
  • Collect, coordinate and interpret data as it relates to the hospital and its competitors, including charge information, patient origin, market share and other statistics utilizing marketing databases.
  • Develops, executes and maintains strong content deliverables and distributes to the full team for use in all channels.

  Credentials and Qualifications:

  • Bachelor’s Degree in Marketing, Communications, Business, or Healthcare required.
  • Minimum of seven (7) years of experience in advertising, marketing or communications in a corporate or agency environment.
  • Healthcare industry experience a plus.
  • Experience in B2C and/or B2B marketing/communications.
    

  Preferred:

  • Ability to work with Microsoft Suite, Adobe Suite, Project Management systems, Web CMS, CRM such as Salesforce, Email Management or Marketing Automation platforms such as Exact Target, Pardot and Marketo.
  • Knowledge of creative concept creation and graphic design software such as InDesign.
  • Account management experience is helpful, but not a must.
  • Knowledge of printing/promo and pre-press process.

• About the company

  H. Lee Moffitt Cancer Center & Research Institute is a nonprofit cancer treatment and research center located in Tampa, Florida.

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