We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

What you'll do here:

Gale is looking for a dynamic Marketing Director experienced in leading the development and execution of data-driven marketing strategies crafted to meet and exceed our revenue goals. In this role, you will partner with colleagues to develop go-to-market strategies that drive growth in the Domestic Learning market segment (K-12 schools & public libraries in the U.S. and Canada). Additionally, you will support the SVP of Domestic Learning in meeting strategic business needs by leading various cross-market or company-wide initiatives as requested. As a strategic business partner to shared services teams, you will collaborate with other Gale business leaders to cultivate and reinforce management models underpinning the organization, including human/emotional intelligence and tactical frameworks.

Essential Duties/Responsibilities:

• Supervise the development of marketing programs create actionable awareness, enhance thought leadership, and drive customer acquisition, sales pipeline, and positive return on investment

• Provide hands-on leadership to a team of Marketing Managers and Associates, directing their efforts to apply customer, market, and competitor insights to develop and launch integrated marketing programs

• Own the creation of market-level messaging by having strong understanding of users, influencers, and buyers, to impact sales at scale as well as staying current with customer and competitive insights, and marketing trends

• Partner with Sales, Product Management, and Customer Experience teams to engage customers appropriately throughout the product life cycle including bringing new products from concept to market, introducing enhancements/updates, and growing share of mature products and solutions

• Guide the efforts of the team to ensure campaigns are completed time and within budget

• Help establish departmental methodologies around the targeting and segmentation of campaigns to ensure we’re reaching the right customer with the right message, at the right time

• Day-to-day budgeting, operations, efficiency and productivity of your respective teams in alignment with overall business and company objectives and key results.

• Keep Gale leadership and market partners advised of what’s in market and what’s getting results

• Supervise and account for how our organization interacts with other business functions, driving improvements across our various relationships.

• Partner with Brand Strategy and Marketing Communications teams to understand, advise and adhere to global brand standards and ensure consistency and quality of all branded content.

• Maintain a sophisticated level of marketing process and system knowledge to inform technology improvements and workflow optimization.

• Create, forecast and manage marketing budget

• Hire, develop, and lead staff

• Provide support to SVP and peers on special projects and provide management support on department operational matters as needed

Skills you will need here:

• Bachelor’s degree or equivalent experience in Marketing or a related field is required

• 10 or more years of progressive experience in B2B or B2C marketing

• Solid understanding of product development and sales processes

• Demonstrable history of getting results

• Practiced at developing campaigns which use integrated technology including content management system, marketing automation platform and customer relationship management tool (Eloqua/Salesforce preferred)

• Ability to think creatively and strategically to solve problems

• Ability to apply data to decision making, and translate knowledge of the market into results

• Excellent interpersonal skills with effective and positive leadership qualities

• High-level of creativity and out-of-the box thinking

• Self-starter with excellent problem-solving and analytical skills

• Strong written, verbal, and organizational skills

• Strong organizational skills

• Flexibility to work both independently and as part of a team and the ability to multi-task

• Proficiency with Microsoft Excel, PowerPoint, and Word

• Ability to travel and meet workload requirements

Gale, part of Cengage Group, partners with librarians and educators around the world to connect 30 million distinct learners annually to essential digital content through user-friendly technology that enhances experiences and improves learning outcomes. For more than 65 years, Gale has collaborated with academic institutions, schools, and public libraries around the world, empowering discovery and insights that push the boundaries of traditional research and advance learners in all areas of life.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Base Pay Range

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.