• Job Description

  Req#: R1056259

  Job Title:

  Marketing Director

  Job Description:

  Introduction

  Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

  We’re hiring for a B2B Marketing Director to join our in-house marketing team on a fixed term basis until January 2025. This role can be based out of our London or Manchester office.

  Purpose of the Role

  As B2B Marketing Director you’ll sit within our central Marketing team to drive our ongoing evolution to deliver multi moment, customer first marketing activity to a range of audiences and verticals across clients, prospects and talent. You’ll be responsible for driving the B2B marketing strategy across the dentsu network and heading up the B2B marketing team. This team is in charge of creating experiences for B2B clients and prospects, driving activity across multiple channels including SEO, Social Media, Email and Paid Media.

  Being the primary contact between our in-house marketing team and B2B experts/stakeholders across the business, you’ll work with the leadership teams across marketing, events, new business and dentsu’s B2B brands to ensure our strategies are aligned to drive growth and brand awareness both internally and externally. Reporting to the VP of Experience Marketing, this role is broad with a focus both on the UK and other global regions, with importance placed on working with global counterparts as dentsu continues to push the awareness of our B2B solutions.

  Key Responsibilities

  • Own a comprehensive digital marketing strategy across the B2B brands in the UK with a focus on lead generation and Account Based Marketing
  • Drive brand migration project. Including awareness of our B2B solutions across the business and in-market, working with the wider leadership team
  • Own the marketing budget across the B2B brands, tracking actual and forecasted spend throughout the year
  • Communicate performance and plans to key stakeholders and leadership teams across marketing and B2B
  • Line manage a team of two marketing managers; you are responsible for coaching, inspiring and nurturing the team to progress in their careers
  • Drive innovation across our in-house marketing team, supporting the wider marketing strategies with a one dentsu view

  Qualifications + Skills

  • Extensive experience in working in B2B Marketing, demonstrating strategic thinking and owning B2B Marketing plans end to end, proving organisational and project management skills
  • Experience in creating connected journeys for B2B buyers (ABX) and a specialist across all aspects of digital marketing including paid advertising, SEO, Social Media and Content
  • Experience in digital analytics tracking to report and fuel experiences
  • Experience in leading a team of managers and execs, with evidence of delegation, support, coaching and direction
  • Expertise in working with both global and regional teams
  • Demonstrate excellent communication (both written and verbal) and interpersonal skills and be able to work closely with leadership team stakeholders with the ability to remain calm and professional under rapidly changing circumstances

  What we offer

  This role is being offered on a fixed term basis until January 2025. This role can be based with our team in our London or Manchester office and operates under flexible working arrangements. The team are currently in the office twice a week, on Tuesdays and Thursdays.

  As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

  Inclusion and Diversity

  Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

  We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

  About dentsu

  Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

  Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

  Location:

  London

  Brand:

  Dentsu

  Time Type:

  Full time

  Contract Type:

  Fixed Term Contract (Fixed Term)

• About the company

  Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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