The HEINEKEN Company
Marketing Intern
This job is now closed
Job Description
- Req#: 110154
- Develop a holistic competitive review on brand partnerships of key competitors (e.g. Modelo, Corona, Pacifico and Bud Light) and brands from adjacent categories, including sports and non-sports platforms
- Shape recommendation for Dos Equis partnerships strategy based on brand essence and the above competitive review
- Work with Dos Equis brand team and other internal/external teams to support any execution needed for the 2024 college football campaign
We Go Places! How about you?
Location: White Plains, New York
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of contract: Fixed TermAbout the Internship
The Marketing Intern supporting the Dos Equis brand team will play a key role in shaping brand activation and partnerships platform for the Dos Equis brand for 2024 and beyond. You will responsible for bringing forward the latest trends and developments in culture, sports and music and how Dos Equis will tap on these trends to develop meaningful brand activations to target our consumers in key geographies. You should have a natural pulse on what’s trending in culture, with a desire to learn more on how brands effectively harness consumer passion points to serve brand goals. This person is accountable for delivering a recommendation based on desk research, competitive findings, and the Dos Equis brand essence by the end of the internship, on top of supporting any execution needed for the 2024 college football campaign. This role will report directly to Dos Equis Sr Brand Manager (retail and partnerships).
Key Responsibilities:
HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.
We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.
We Brew Experiences That Inspire Legendary Lives
About the company
The world's most international premium beer. Our content is intended for people of Legal Drinking Age, and shouldn't be shared with those who aren't. Please don't post inappropriate comments, thoughts or suggestions on our pages. If you do post some...
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