Tata Consultancy Services

Marketing


PayCompetitive
LocationKolkata/West Bengal
Employment typeOther

This job is now closed

  • Job Description

      Req#: 311861

      TCS is hiring for below requirements

      Location- Chennai/Kolkata

      Shift Night shift

      Adobe Creative Spcialist-

      Creative Content - Graphics creation for different promotional campaigns following the brand guideline. Create emailers and web pages basis promotional and branding activities. Create campaign materials for print, outdoor signage and digital mediums. Edit images, icons, graphic elements as per the business requirements. Edit and create videos basis direction provided by the business by maintaining the brand guidelines. Publishing content on blogs, web pages and you tube channels using AEM tool. Overall Project coordination through project management tools. Quality check for all the materials following brand guidelines and standard industry practices. Update and maintain online repository. Identify opportunities to improve the quality and response timeline for production
      Job Description: 1. Content Strategist, 2. Art Director, 3. Production Specialist

      Brand Specialist
      In-store Signage - Signage tickets are raised with mention of start date, end date, store nos. and offer details. Tickets are forwarded to the creative team for design creation which are further used by store management team and merchant team respectively. Other responsibility is to maintain the tracker that collates suggestions and requests from internal brand custodians on different product offers across stores.
      Job Description:Prior experience of handling Brand; specifically in Retail / FMCG / HC area

      ADOBE Campaign Classic and Adobe Experience Manager
      CLM (Customer Lifecycle Management)
      RX - There are about eight kind of campaign with total 60+ campaigns per year. The team is involved in weekly and monthly promotional email campaigns creations.
      ACC developers and UI developers are involved here as well. This sub function targets pharmacy prescriptions (like Immunization, Diabetes, Health Cover etc.)
      Job Description:1. AEM Dev, 2. ACC Developer

      SEO Analyst
      SEO - This team performs SEO audits, Regression Testing and Google Search Console – Indexing, Crawling & Rendering, performs Opportunity Research: Research & Improvements,Rank Drop Analysis,Backlink Analysis Reporting & Recommendations. CRO best practices & ORM improvements
      Job Description:SEO Analyst
  • About the company

      Tata Consultancy Services is an Indian multinational information technology services and consulting company headquartered in Mumbai, Maharashtra, India with its largest campus located in Chennai, Tamil Nadu, India.