• Job Description

  Req#: 2498615
  Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? We’re seeking an exceptionally talented multi-channel marketer to launch and innovate our Omni channel Marketing and merchandising strategy through multi-channel campaigns to drive customer adoption and engagement. The ideal candidate is data-driven self-starter who can utilize strong analytical skills to test, learn, and iterate on marketing tactics. The candidate should be able to apply excellent business judgment to deliver results in a rapidly evolving environment.
  
  The Marketing Manager will work closely with internal and external partners to conceive and propose customer-facing strategies and concepts. Marketing Managers will also own guiding these projects to completion to hit customer, order, and revenue goals. This will include creating complex experiment frameworks, analyzing results, and structuring scalable campaigns across Amazon-owned channels. You will own campaigns end-to-end, analyze traffic data, and solving problems. This role is inherently cross-functional, working closely with external partners, central marketing teams, selection, catalog, design, operations, finance, product, and executive teams.
  
  Key job responsibilities
  · Develop, implement, and optimize an end to end marketing strategy for Alcohol categories across Amazon Fresh in-store and online.
  · Think Big - partner with internal and external stakeholders to test new strategies and grow the Alcohol category at Amazon Fresh.
  · Work closely with vendor management teams and external vendors meet business priorities.
  · Integrate your strategies into the overall Amazon Fresh Strategy.
  · Drive experiments to continuously improve efficacy and efficiency of marketing tactics.
  · Manage customer targeting for Alcohol regions, including segment creation and weblabs.
  · Develop data-driven customer insights using raw data sources that are actionable and impactful.
  · Support in-depth business reviews and present results and pivots to key stakeholders.
  · Earn trust at all levels through excellent communication and collaboration.
  · Prioritize effectively in a quickly changing and ambiguous environment.
  
  We are open to hiring candidates to work out of one of the following locations:
  
  New York, NY, USA | Seattle, WA, USA- 4+ years of professional non-internship marketing experience
  - Experience using data and metrics to drive improvements
  - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  - Experience using Microsoft Excel to manipulate and analyze data
  - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
  - Experience working in the Alcohol industry
  
  Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
  
  Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

• About the company

  Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as "one of the most influential economic and cultural forces in the world", as well as the world's most valuable brand.

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