• Job Description

  Req#: R-105561

  Location(s):

  United States of America

  City/Cities:

  Atlanta

  Travel Required:

  Relocation Provided:

  Job Posting End Date:

  June 4, 2024

  Shift:

  Job Description Summary:

  Coca-Cola’s Licensing and Retail Department (L&R) manages our global and domestic licensing business, which creates products such as apparel, hard goods, drinkware and gift items that bear the brand’s logo and/or trademarks. The team also manages Coca-Cola Stores in Orlando, Las Vegas and Atlanta as branded retail destinations, an eCommerce site for Coca-Cola Store in the U.S. and select international markets, and the brand attraction, World of Coca-Cola in Atlanta.

  The Marketing Manager position sits within the Marketing group in Licensing and Retail to drive traffic, conversion, and revenue growth for these online and offline experiences. This position is primarily focused on social media and content marketing.

  Additional:

  • Relocation assistance: Not provided

  Responsibilities:

  • Plan and manage execution of all owned Social Media content f or World of Coca-Cola, Coca-Cola Stores and CokeStore.com
  • Partner with Marketing team to develop social and editorial calendar that aligns with Merchandising and Marketing opportunities
  • Create visual and written social media content individually, with agencies and internal resources
  • Manage all publishing, listening and reporting for owned social using internal tools and resources
  • Maintain all World of Coca-Cola and Coca-Cola Store social, digital, web, and review channels with accurate operational details and marketing promotions
  • Lead influencer marketing strategy and processes in partnership with paid media and public relations leads
  • Support Senior Marketing Manager with paid social ad campaign creative and planning
  • As sist with coordination of local filming, content and partnership marketing opportunities at Stores and Attraction
  • Assist marketing and operations team with local marketing activations and events at Stores and Attraction
  • Support photo and video content production processes across Marketing tea m
  • Provide consistent reporting on marketing channel performance with actionable insights to drive audience growth, in-store traffic and online sales
  • Assist in new content marketing efforts for growth

  • Identify new test and lear n opportunities to drive growth from managed channels
  • Stay current on social and d igital marketing industry trends and competitive activity
  • Partner with teams across the enterprise to identify consumer connection points that will drive deeper engagement and growth
  • Project management of cross-functional marketing projects

  Summary of Functional skills:

  • Retail, attraction or local marketing experience preferred
  • Communications or brand marketing experience
  • Experience working on verified social accounts
  • Experience creating and editing photos and videos for social content
  • Editorial or content marketing experience creating emails, web content
  • Strong digital analytics experience, creating and actioning insights
  • Uses data and insights to guide marketing decisions
  • Microsoft Office, Google Analytics, Adobe Platforms
  • Project management experience

  Education & Experience:

  • 5 years of experience and success in social media marketing
  • Bachelor’s Degree required ; MBA preferred

  Skills:

  Digital Content Marketing, Digital Marketing Analytics, eCommerce Marketing, Influencer Marketing, Integrated Marketing Communications, Local Store Marketing, Original Content Creation, Project Management, Retail Marketing, Social Media Content Creation, Social Media Copywriting, Social Media Management

  Pay Range:

  $99,400 - $121,300

  Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

  Annual Incentive Reference Value Percentage:

  15

  Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

• About the company

  The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia.

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