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Job Description
- Req#: R-76110
Leads development of consumer-relevant mixes for Rexona in African markets, with key focus on Nigeria, Ghana & Kenya
Leads Brand Innovation/Renovation Projects, working closely with the cross-functional team to deliver on time to the markets we serve.
Leads the development of locally relevant Communication Campaigns (including TV, Digital Content, Key Visuals) for Africa, plus adaptation of Global communication assets when required.
Localizes Global Rexona toolkit (s) to drive behavior change and develop the Deo’s market
Works closely with Rexona Global Brand Director/Managers to deliver mixes & communication.
Drives for alignment & implementation of the Deo Category Strategy and Deo’s Innovation Plan across all African markets.
Well connected to local consumers & local market dynamics, proactively scanning the external environment to look for future growth opportunities.
Drives in-market executional excellence with local teams, including pricing & portfolio strategy
Works with R&D and Supply Chain to deliver Cost Savings agenda.
Leads Category Thought Leadership and partners with CD to craft Customer Selling Stories
Help upskill Local Deo’s Marketing teams through regular engagement & sharing best practice.
Pioneer the “Others Say” Influencer ecosystem together with Media Team West Africa
Partners with Unilever International to deliver One Rexona brand face and coherent execution at all touch points
Accelerate Deo’s Growth in Rest of Africa, through the Rexona Market Development (Project Dora), helping to build capability in the markets in their deployment thereof.
Identify future growth opportunities & develop future mixes into new benefit spaces for 2024 & beyond.
High passion for building brands and consumer experiences.
Strong creative judgement with real attention to detail.
Innovation development – crafting brand mixes
Excellent Project Management skills. Experience in leading cross-functional team to deliver projects.
Strong ability to build relationships & influence others, including ability to influence at a senior level.
Demonstrates consumer-centricity and business understanding.
Growth mindset, financial acumen, business tracking & analysis, and suggested actions.
Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.
Bachelor's Degree or equivalent with a minimum of 7-10 years’ experience in FMCG Marketing, and at least 3 years’ leading Innovation development / crafting innovation mixes
Experience leading Communication (TV) development.
Proven track record in leading innovation projects & teams
Experience and ability to work with virtual teams and partner multiple stakeholders (across WLs)
Experience in West Africa with proven track record on insights to execution
Experience working in a Global organization will be an advantage.
Personal Care experience will be an advantage.
Job Description
Position: Marketing Manager, Deos
Location: Lagos, Nigeria
Job Scope and Responsibility:
The Opportunity:
Key Skills and competencies needed for the Role
Requirements & Experience Required:
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
About the company
Unilever plc is a British multinational consumer goods company headquartered in London, England. Unilever's products are available in around 190 countries.
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