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Marketing Manager - Diabetes Care

YOUR TASKS AND RESPONSIBILITIES:

• Achieve marketing & sales objectives for the brand/s in Diabetes care portfolio
• Design marketing strategies as per Bayer Marketing Excellence framework to achieve desired market share and growth
• Develop and implement annual brand plan and oversee the execution with periodic monitoring of KPIs
• Develop Thought Leaders for the diabetes portfolio, to ensure propagation of the communication objectives and increase awareness amongst other Health Care Professionals. Meet and develop important customers and members of trade channel
• Actively drive engagement with the sales team. Conduct cycle meets to roll out brand strategies and plans to implement
• Plan promotional and communication inputs (as per defined planning cycles) and ensure adequate brand support in terms of brand services and training to the field
• Plan new strategies / life cycle management through periodic review of brand / market environment
• Timely utilization, analysis and controlling P&I cost for assigned portfolio
• Analyze market data from various sources for monitoring of market shares & continuous tracking and analysis of competitor activities including new product launches
• Analyze & Initiate the need for Market Research, apply the findings to support the newer strategies to achieve goals

WHO YOU ARE:

• Science/ Pharmacy graduate with a Management degree and having at least 8 years of relevant experience in Pharma marketing
• Experience of managing big brands (Experience in managing Diabetes brands would be added advantage)
• Excellent presentation and communication skills. Ability to develop strong Thought leader connect
• Knowledge of market and competitive scenario
• Strong analytical abilities and creative mindset
• Team Management experience
• Deep interest in attracting the best talent and developing them
• Shows a strong understanding of the business environment, and understands factors, trends and issues which influence the company’s business performance
• Proven ability to foresee the trends, its possibilities and able to translate them into winning strategies

Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.

Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”.