Avera Health
Marketing Manager - Fulltime
This job is now closed
Job Description
- Req#: 95351
- Positive and productive team environment.
- Bachelor’s degree in Marketing/Business or related field is required.
- 5-7 years of healthcare marketing experience is preferred.
- Previous experience leading cross-functional teams is preferred.
Join the Leadership team at Avera!
Award Winning Health Care: Avera has been named among the nation’s 15 Top Health Systems, Forbes list of America’s Best-in-State Employers and Level 10 Most Wired Health Care Organization by CHIME.
Culture: Be part of a multidisciplinary team built on teamwork, with compassion and the goal of Moving Health Forward for you and our patients. Work where you matter.
You Belong at Avera: Advance Avera to the next level through innovation, side by side with a leadership team proven to help shape the future of health care.
Avera is currently seeking a Marketing Strategy Manager to join our Team!
Position Highlights:
Job Summary
Approximately 50% of the Marketing Strategy Manager is responsible for leading marketing strategy, planning and implementation for the Health Insurance Division of Avera. The Manager will assist the Director of Marketing and Vice President of Marketing in the development and implementation of strategic marketing plans. The Manager works closely with senior leadership to create and manage marketing plans aligned with project deliverables for member acquisition, retention and engagement. The key role of the Manager is to achieve health insurance division goals by creating and managing the implementation of multi-channel marketing programming and managing the Marketing Strategy Partners. This position will align closely with the sales teams to ensure success.
The other 50% of the Marketing Strategy Manager is responsible for integrating and acting as the liaison between the clinical delivery side of Avera and the product business side of Avera within marketing. The Manager will collaborate with marketing staff to develop and manage testing strategies to optimize all elements of marketing campaigns. The Manager will partner with the marketing team to develop reports and dashboards that clearly track key metrics and indicators for CRM (Customer Relationship Management).
Supervisory Responsibilities
Responsibilities include interviewing, hiring, developing, training, and retaining employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Education and/or Experience
Hours
Monday-Friday, occas wknd; 80hrs/2wks
About the company
Avera Health is a regional health system based in Sioux Falls, SD, comprising more than 300 locations in 100 communities throughout South Dakota, Minnesota, Iowa, Nebraska and North Dakota.