JOB TITLE: Marketing Manager III - Brand Strategy
LOCATION: Onsite in Culver City, CA
DURATION: 3 months with possible extension
PAY RANGE: $45-55/hour
TOP 3 SKILLS:

Brand experience (direct brand strategy roles, or certificate in brand, MBA in
focused work on brand)
10 YOE+ in Marketing/Branding Experience
A global understanding

Responsibilities:

Drive brand strategy programs to build Prime Video brand awareness and adoption, including providing regional brand teams with guidance and input
Plan and deliver updated brand guidelines
Write and deliver strategy documents, taking inputs from a diverse range of global stakeholders, and aligning to a cohesive and thoughtful recommendation.
Partner with insights and measurement teams to develop testing strategies, measurement approaches, and KPIs to ensure the long-term sustainability and feasibility of the strategy.
Develop and maintain an expertise around the Prime Video brand, brand strategy, pillars, positioning, and expression (verbal and visual) to be a subject matter expert on a rigorously high bar for the PV brand.
Build relationships with a broad set of cross-functional business partners (including international teams) to understand their challenges and priorities, and build a point of view on which projects require scaling through global brand strategy.
Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
Work effectively across organizational boundaries to define, manage, and prioritize work

Requirements:

10 YOE+ in Marketing/Branding Experience
Brand strategy experience – how to build strong brands and keep brands strong as they develop strategies for new workstreams or strengthening sustained work streams.

IND123

Marketing Manager III - Brand Strategy

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