• Job Description

  Req#: R0159114

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  Job Description

  Job Title: Marketing Manager - GI

  Reports to: Head of Marketing - GI

  Department: GI Business Unit

  Role Objective:

  The GI Marketing Manager is a pivotal marketing role with the responsibility for a key brand in Takeda’s portfolio. Reporting to the Head of Marketing, this role requires strong partnership across the marketing team as well as several functions both within the local and regional teams including but not limited to:

  · DSD’s & KAM Team

  · Medical Affairs

  · Market Access

  · Data. Digital and Technology Team

  · Professional Relations

  · EUCAN & Global functions

  The role is an excellent opportunity for a Marketeer with 4+ years of experience, with a desire to lead on strategic brand management and tactical execution. The role will require an understanding of a cross-functional brand team with a view to progressing to more senior roles within marketing or other areas within Takeda.

  Key Accountabilities for the Role

  · Leading & supporting the execution of our local strategic and tactical brand plan

  · Fostering a culture of collaboration within our cross functional brand team

  · Leading the development of promotional materials and campaign journeys for use across various face-to-face and digital channels

  · Leadership and/or input of co-creation projects with Global team stakeholders for use across multiple markets

  · Collaboration with relevant key opinion leaders and healthcare stakeholders across an array of activities

  · Data-driven decision making to support campaign creation and adaptation, using and piloting new technologies where relevant.

  · Supporting the approval of marketing materials across the portfolio in Promomats (electronic approval system), ensuring materials comply with the ABPI code of practice and Takeda SOPs

  · Briefing and monitoring agencies to ensure integrated marketing communications strategy is reflected in all activities and that communication goals are met

  · Lead on the creation of tactical KPIs to monitor & analyse the effectiveness of marketing activities against agreed objectives

  · Communicating effectively with the sales team to ensure utilisation and implementation of materials

  Other key skills and / or competencies needed

  · Enthusiastic, committed and conscientious

  · A passion for omnichannel and digital marketing

  · Proactive, with a willingness to learn and improve through feedback

  · Ability to influence without authority

  · Well-organised and structured with good attention to detail

  · Can effectively prioritise and handle multiple tasks to meet deadlines

  · Self-starter with a passion and drive for results

  · Good problem-solving and strategic thinking skills

  Locations

  London, Great Britain

  Worker Type

  Employee

  Worker Sub-Type

  Regular

  Time Type

  Full time

• About the company

  Hope and empathy. These two words are not often associated with pharmaceutical companies. But here at Takeda, our people are motivated to serve patients with integrity, respect, and empathy. Driven by our mission, we seek to bring hope of better health and a brighter future to those we impact. To do this, we focus on our chosen core therapeutic areas: Oncology Gastroenterology Neuroscience Develop life-saving vaccines No matter the region, business unit, function, or team, everyone at Takeda matters. Every one of our employees is a vital contributor to our bold, inspiring mission.

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