• Job Description

  Req#: 121520

  Overview

  Manager Loyalty - Marketing

  Responsible for developing, implementing, and overseeing a comprehensive customer loyalty program strategy to drivecustomer retention, engagement, and increased sales by creating targeted marketing campaigns, analyzing customerdata, and collaborating with cross-functional teams to optimize the loyalty program experience across retail channels.

  Responsibilities

  Accountabilities:

  • Build and execute loyalty program strategy based on research, benchmarking, and defined audience.
  • Develop potential loyalty program structures with differentiated benefits and reward tiers to incentivize higher customer spending.
  • Leverage brands and partnerships to build a strong following of loyalty programs and create engagement around branded and sponsored content.
  • Advise MDI sales team and retailers on loyalty promotions that that will retain and grow their customer base.
  • Initiate and execute ongoing promotional calendar planning with brand / category teams, retailers and marketing stakeholders.
  • Develop omnichannel marketing plan to ensure all promotions and campaigns are amplified across other platforms: Facebook, other email marketing, website, etc.
  • Create and manage targeted marketing campaigns across multiple channels to promote loyalty program enrollment and engagement while developing communication strategies to highlight program benefits
  • Monitor campaign performance and make data-driven adjustments to optimize ROI and encourage frequent customer interactions.
  • Manage relationships with external vendors and technology partners responsible for loyalty program platforms to monitor and address any issues related to functionality.
  • Collaborate with cross-functional teams to develop loyalty program metrics, identify key customer segments, and develop a reporting cadence and communicate results to retailers.
  • Track and analyze analytic reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

  Qualifications

  Desirable Qualifications:

  • Knowledge generally associated with a bachelor’s degree in marketing, business, or related field
  • 5+ years experience in marketing, loyalty marketing or merchandising
  • Experience in project management and managing annual planning
  • Self-starter and able to work with minimal supervision
  • Excellent written and verbal communication skills
  • Ability to think strategically and develop innovative loyalty program concepts

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• About the company

  MDI is leading wholesale food distributor that services grocers across the East Coast. For 90 years, we have supported independent grocers with infrastructure and scale so they can thrive and grow.

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