• Job Description

  Req#: 25-153

  Description

  Marketing Manager – Southeast

  Hybrid-based position, ideally located within central Alabama (driving distance to Birmingham, AL)

  Advance Local seeks a Marketing Manager to join our B2B marketing team as we continue to grow and innovate throughout the Southeast supporting the Alabama Media Group team.

  The Marketing Manager will take a systematic approach to marketing strategy under the direction of the Marketing Operations leader. The ideal candidate will have a mix of creative, analytical and leadership skills. You should be able to “feel” what’s right while looking to data and numbers to guide the way.

  In this role you will be strategic and fully versed in all aspects of campaign development and key success metrics; able to determine ROI metrics and analyze those results. Your work will be critical to developing B2B marketing strategy.

  You will:

  • Partner with Southeast sales leadership to design and execute integrated lead generation strategies that drive measurable revenue opportunities.
  • Develop and implement brand awareness campaigns to elevate Advance Local and Alabama Media Group across the Southeast, including support for high-visibility conferences and initiatives.
  • Oversee planning and execution of regional B2B conferences and exhibitions, including messaging, creative assets, booth logistics, SWAG, and promotional campaigns across email, digital, and social channels.
  • Concept, write, and produce compelling marketing assets tailored to Southeast regional and specialty brands.
  • Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
  • Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
  • Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
  • Contribute to a culture of innovation by bringing fresh marketing ideas and testing new approaches to audience engagement.

  Our ideal candidate will have the following :

  • Bachelor’s degree in marketing, communications or related discipline required
  • Min 5 years’ relevant marketing experience required with an emphasis on digital marketing
  • Experience managing and developing teams
  • Experience with Email marketing required
  • Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
  • Experienced in using various media to effectively reach audiences (e.g. social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services
  • Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses
  • Be a creative thinker, but also play a hands-on roll to execute the details themselves.
  • Exceptional writing, presentation, project management, leadership, organizational and communication skills
  • Strong interpersonal skills to work with all levels of management and across departments
  • Experience utilizing CRM software

  This job requires reliable transportation to meet with co-workers or attend meetings/events.

• About the company

  Work with professionals that value your brand story above all else, and use real data to advise every decision.

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