Extra Space Storage
Marketing Optimization Manager
This job is now closed
Job Description
- Req#: R-50000
Investigate, recommend and implement enhancements that can increase revenue and improve overall customer experience using data driven analysis and prioritize efforts based on highest impact opportunities.
Make recommendations in the form of user flows, wireframes and presentations to communicate strategy.
Manage testing roadmap and goals for each platform, device and channel
Achieve established goals within a testing centric environment
Determine profitability of each test and program by evaluating pre/post analyses in conjunction with the Data Science team.
Work closely with the SEO, Branding, PPC, Email, Pricing, UX and Call Center teams to ensure a consistent cross-channel and cross-platform optimized customer experience while supporting their business needs and interpreting campaign results.
Oversee design, development, and implementation of prototypes and tests to provide an optimal customer experience. Measure, test, and optimize for CX enhancements.
Manage and organize a team that will meet and exceed expectations in Marketing Optimization.
Experience with website optimization, website analytic skills, quantitative and qualitative research experience highly preferred.
Proficient in MS Excel, Word, Outlook and PowerPoint.
Experience with A/B testing software, user testing, design software, and CMS
Strong data skills and management (Excel, Heatmap Software, Google Analytics)
Ability to maintain self-motivation and operate with an entrepreneurial mindset.
Skills in complex problem solving, judgment, critical thinking, creative thinking and decision- making.
Effectively communicate and build relationships with internal and external partners.
Ability to be highly organized, accurate, timely and able to prioritize.
Ability to work with cross-functional teams in managing and driving marketing products.
Pro-active problem-solving skills and the drive to take responsibility to continuously improve results.
Sound knowledge and understanding of industry trends, customer behaviors, A/B testing, and CRO techniques.
Ability to adapt and apply new technologies to marketing practices and programs.
Complex project management skills to manage each project from the initial idea, through design phase with appropriate team members and into implementation and testing phase.
Ability to juggle several projects at once to ensure we’re optimizing each channel effectively and continuously under challenging deadlines.
Understand the principles and best practices of website design based on user behavior and have the ability to work with the brand team to bring those designs to execution.
Excellent written and verbal communication skills, with strong presentation and report writing skills to be able to present data and ideas in a clear discernible way.
Possession of an undergraduate degree in business, marketing, or related degree.
Possession of a graduate degree is a plus.
This position requires 4 - 6 years of digital marketing experience.
Well defined career paths
Great work/life balance and hybrid work schedule
Medical, dental, and vision benefits
Health Savings Account (HSA) or Flexible Spending (FSA)
Company paid Life, AD&D, and Short- & Long-Term Disability
401K with company match after 90 days of service
Holiday pay and paid time off
Extensive wellness program and various employee discount programs
Personal health advocate
On-site fitness center
Free soda, coffee, and snacks all day every day and much, much more!
At Extra Space Storage, what matters to you, matters to us! Join a company that cares about you.
It is an exciting time to be at Extra Space. We have been featured on multiple "Best Places to Work" awards, including Forbes and Glassdoor. We’re an S&P 500 company that hasn’t stopped growing since our founding in 1977. Today we are leading the self-storage industry in more ways than one, but in order to maintain this lead, we need exceptionally motivated, capable, and driven people like you. Self-storage is our product, helping people is our passion. Come grow with the largest self-storage company in the world and find out why so many of our employees recommend us as a great place to work.The manager will assist in leading our Optimization and A/B Testing Program by using CRO tactics, competitor and industry research, and data-driven decisions. This position requires leveraging business and technical expertise in Conversion Optimization, Usability, Web Analytics, Marketing, Copywriting, and related skills to provide Extra Space and Life Storage with strategic guidance to meet business goals.
This position strives to reach established goals within a testing centric culture, while communicating effectively and professionally with a variety of dedicated professionals including IT/Developers, Analysts, Product Managers, Creative and Operations Specialists, and Executives.
Primary Responsibilities
Job Specifications
Education and Experience
We pride ourselves on hiring top talent and provide the following benefits and more:
If you are a current Extra Space employee, please apply through the "Find Internal Career Openings" in Workday.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About the company
Extra Space Storage is a real estate investment trust headquartered in Cottonwood Heights, Utah that invests in self-storage units.
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